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Winata, Sukma Ali
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN PADA PRODUK DIMSUM MENTAI TERHADAP PENINGKATAN PENDAPATAN DENGAN MEMANFAATKAN MEDIA SOSIAL DI ERA DIGITAL Nursyifa Sofian, Dara; Ningrum, Muthi’ Dwika; Sari, Putri Diana; Winata, Sukma Ali; Maimunah, Siti
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 2 (2024): JANUARY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study is driven by the various sales trends observed through the utilization of social media, particularly in today's digital age. Marketing strategies via social media play a crucial role for entrepreneurs, especially in the dimsum industry where the wide array of dimsum varieties serves as a unique attraction for consumers. The effectiveness of social media in this context cannot be overstated. The research employs a descriptive qualitative approach, involving analysis, data collection, and subsequent application. This method does not involve statistical procedures, but rather aims to address specific issues by providing a detailed description of the research subject based on field observations. The investigation into the mentai dim sum business underscores the significance of social media as a key strategy for revenue growth. The impact of social media on revenue generation is substantial, as it facilitates closer consumer engagement and enhances product visibility.
ANALISIS MANAJEMEN PAJAK PADA PERUSAHAAN ADIPRIMA SURAPRINTA : STUDI KASUS PADA INDUSTRI PERCETAKAN Winata, Sukma Ali; Suprihandari, Miya Dewi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to analyze the implementation of tax management at PT Adiprima Suraprinta, one of the leading printing companies in Indonesia. Tax management is an important element in corporate financial management, especially in the printing industry which has capital-intensive characteristics and faces fierce competition. The research method used is a case study with a qualitative approach. Data were collected through in-depth interviews with the management of PT Adiprima Suraprinta, document review, and field observations. Data analysis was carried out descriptively to identify the tax management strategies applied, the factors that influence them, and their impact on the company's financial performance. The results showed that PT Adiprima Suraprinta implemented several tax management strategies, such as utilizing tax incentives, managing fixed assets, and optimizing tax planning. Factors that influence the implementation of tax management in this company include capital structure, industry characteristics, and government tax policy. The implementation of effective tax management is proven to increase the efficiency of the tax burden and have a positive impact on company profitability. The findings of this study can provide valuable insights for other companies in the printing industry in strategically managing tax management to improve competitiveness and financial performance.
Co-Authors Miya Dewi Suprihandari Ningrum, Muthi’ Dwika Nursyifa Sofian, Dara Sari, Putri Diana Siti Maimunah