Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, Management, Accounting And Social Sciences
Mulyana, Sufyan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH STORE IMAGE, ONLINE CUSTOMER REVIEW, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI SURABAYA Mulyana, Sufyan; Sanggarwati, Diah Ayu; Nugroho, Agung Dwi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of technology and information in the current era of globalization is causing a significant shift in human behavior, particularly in the area of shopping. With the growing presence of the internet, people now prefer to make online transactions due to its practicality and time-saving benefits. In this study, the aim is to examine the influence of store image, online customer reviews, and promotions on purchasing decisions in the Shopee marketplace in Surabaya. A quantitative approach was employed, using questionnaires to gather data. The sampling technique used was purposive sampling, where a specific number of respondents were randomly selected based on certain criteria. A total of 96 respondents were included in the sample. The data was analyzed using multiple linear regression analysis and processed using SPSS 21 software. After testing the proposed hypotheses, the results of the study indicate that the variables of store image (X1), online customer reviews (X2), and promotions (X3) have a positive and significant impact on purchasing decisions (Y), both individually and collectively.
Co-Authors Agung Dwi Nugroho, Agung Dwi Diah Ayu Sanggarwati