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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences JEPENDIMAS
Al Kautsarrani, Digma Lailil
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS GAYA KEPEMIMPINAN OTOKRATIS DAN TINGKAT KEPUASAN KERJA PADA KINERJA KARYAWAN PT MITRA KONSINDO ABADI Al Kautsarrani, Digma Lailil; Sanggarwati, Diah Ayu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 4 (2024): MAY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Leadership style and job satisfaction levels play crucial roles in determining employee performance across various organizations. PT Mitra Konsindo Abadi, a growing company in the industrial sector, is also influenced by these factors. However, limited research has explored the relationship between autocratic leadership style, job satisfaction, and employee performance within this company. This study employed a qualitative approach, collecting data through surveys distributed to employees in various departments of PT Mitra Konsindo Abadi. The observed variables included autocratic leadership style, job satisfaction levels, and employee performance. The primary objective of this study was to analyze the impact of autocratic leadership style and job satisfaction levels on employee performance at PT Mitra Konsindo Abadi. Additionally, this study aimed to provide insights for company management to enhance leadership strategies and job satisfaction, thereby improving organizational performance. The results of the analysis indicate that an autocratic leadership style can increase employee job satisfaction, which in turn enhances employee performance. These findings underscore the significance of the leader's role in fostering a work environment that motivates job satisfaction and ultimately contributes to overall organizational performance.
Analisis Kinerja Penjualan Risoles Melalui Program Kreativitas Mahasiswa Kewirausahaan (PKM-K) Septy, Rosana Nabila; Hapsari, Dinda Tri; Mayrawanti, Nur Afifah Eka; Al Kautsarrani, Digma Lailil; Al’fiyah, Nur
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 1 (2024): JANUARI
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i1.17

Abstract

This research is an in-depth analysis of the effectiveness of digital marketing strategies as a key instrument in increasing sales of risoles, particularly within the framework of the Student Creativity Program (PKM-K). The main focus of this research is to identify and evaluate the impact of the PKM-K program's contribution to increasing the visibility and consumer acceptance of risoles products. The research method applied involved careful analysis of sales data, including revenue results and total sales of risoles of each variant, with particular emphasis on exploring and implementing digital marketing strategies that support the promotion and distribution of Risol Hap risoles. The findings of this study reveal that the PKM-K program plays a significant role in opening up new opportunities for increased sales, and that digital marketing is an effective catalyst in reaching and building relationships with the target market. The word "PKM-K" is consistently at the core of this investigation, confirming that the sale of risoles is one of the initiatives of the program. This emphasis on the role of the PKM-K program provides an additional dimension to the study, by illustrating how students' creative achievements not only enrich academic aspects but also create a positive impact in the realm of marketing and selling culinary products such as risoles. By providing in-depth insights, this research makes a valuable contribution to the further development of the PKM-K program.
Co-Authors Al’fiyah, Nur Diah Ayu Sanggarwati Hapsari, Dinda Tri Mayrawanti, Nur Afifah Eka Septy, Rosana Nabila