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Analisis Determinan Loyalitas Pelanggan Muslim Melalui Mediasi Peduli Maslahah pada Kafe Ramah Muslim Arham, M. Nur; Jumriani, Jumriani; Ardi, Muh.
ASY SYAR'IYYAH: JURNAL ILMU SYARI'AH DAN PERBANKAN ISLAM Vol. 7 No. 1 (2022): Vol 7 No 1 (2022): Asy-Syar'iyyah Juni 2022
Publisher : FAKULTAS SYARIAH DAN EKONOMI ISLAM IAIN SYAIKH ABDURRAHMAN SIDDIK BANGKA BELITUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/asy.v7i1.2246

Abstract

In general, this study aimed to complete the drawback of previous studies which ignored the aspect of product purchase measurement in measuring customer loyalty. Specifically, this study aimed not only to map out how the customer loyalty of Muslim cafe was formed but also to analyze the factors that caused the formation of customer loyalty in the local area. In response to this, this study used a quantitative approach in collecting data with a closed questionnaire technique which was constructed through the variables used with the support of a randomly selected sample of 100 respondents. Before being presented, the data went through two tests that were outer model and inner model tests with the help of Smart-PLS application for Students (version 3.3.2). The result of the study showed that the customers of Al-Fatih Cafe have not put the halalness of the product yet as their main consideration. They only considered the taste and the price of the product. However, they thought that Al-Fatih Cafe really concerned on maslahah in serving its customers and maintaining the halalness of its products. Secara umum studi ini bertujuan untuk melengkapi kekurangan dari studi terdahulu yang mengabaikan aspek ukuran pembelian produk dalam mengukur loyalitas pelanggan. Sedangkan secara khusus tulisan ini selain bertujuan untuk memetakan bagaimana terbentuknya loyalitas pelanggan kafe muslim, juga menganalisis faktor-faktor yang menyebabkan terbentuknya loyalitas pelanggan tersebut di daerah. Dalam merespon hal ini, studi ini menggunakan pendekatan kuantitatif dalam menggumpulkan data dengan teknik angket tertutup yang dikontruk melalui variabel yang digunakan dengan dukungan sampel yang dipilih secara acak sebanyak 100 responden. Sebelum dituangkan, data terlebih dahulu diuji dua tahap, yaitu: Uji Outer Model dan uji Inner Model dengan bantuan aplikasi Smart-PLS for Students (versi 3.3.2). Hasilnya menunjukan, ternyata pelanggan Kafe Al-Fatih belum menjadikan kehalalan produk sebagai pertimbangan utama, melainkan hanya berdasarkan selera dan harga. Akan tetapi pelanggan Kafe Al-Fatih menganggap bahwa Kafe Al-Fatih sangat peduli terhadap maslahah dalam melayani pelanggannya dan menjaga kehalalan produknya.
Observing Umrah Worshipping Commitment with EMAI Model (Expectation, Motivation, Attitude, and Intention) among Middle-Class Muslims through Religiosity Arham, M. Nur; Razak, Syaparuddin; Husain, Hukmiah; Sahaka, Arifin
Review of Islamic Economics and Finance Vol 7, No 1 (2024): Revıew of Islamic Economics and Finance (RIEF): May 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/rief.v7i1.67098

Abstract

Purpose – This study aims to investigate the role of religiosity in the EMAI Model (Expectation, Motivation, Attitude, and Intention) in influencing Umrah worshipping commitment among middle-class Muslims.Methodology - In this study, the variables used are Umrah worshipping commitment, Umrah worshipping intention, Attitude, Religiosity, Expectation, and Motivation. This study is conducted by using data from questionnaires on South Sulawesi's middle-class Muslims in Indonesia, with 213 respondents using a Likert scale. Structural Equation Modeling (SEM) via SmartPLS 4 used to analyze the data. Findings - The results show a positive and significant correlation between Umrah worshipping intention and commitment. Attitude, Religiosity, Expectation, and Motivation positively influence Umrah worshipping intention. Attitude plays a pivotal role in shaping Umrah worshipping commitment through Intention mediation. Religiosity, Expectation, and Motivation impact Umrah worshipping intention through Attitude mediation. The study underscores Religiosity in forming Umrah worshipping commitment via the EMAI Model, highlighting its foundational role
Observing Umrah Worshipping Commitment with EMAI Model (Expectation, Motivation, Attitude, and Intention) among Middle-Class Muslims through Religiosity Arham, M. Nur; Razak, Syaparuddin; Husain, Hukmiah; Sahaka, Arifin
Ijtimā iyya Journal of Muslim Society Research Vol. 10 No. 1 (2025)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v10i1.10905

Abstract

This study investigates the Umrah worshipping commitment of Middle-Class Muslims, focusing on Religiosity. Data from questionnaires, literature, documents, and secondary sources center on South Sulawesi's middle-class Muslims in Indonesia, with 213 respondents using a Likert scale. Structural Equation Modeling (SEM) via Smart PLS 4 analyzes the data, revealing a positive and significant correlation between Umrah worshipping intention and commitment. Attitude, Religiosity, Expectation, and Motivation positively influence Umrah worshipping intention. Attitude plays a pivotal role in shaping Umrah worshipping commitment through Intention mediation. Religiosity, Expectation, and Motivation impact Umrah worshipping intention through Attitude mediation. The study underscores religiosity in forming Umrah worshipping commitment via the EMAI Model, highlighting its foundational role. These insights provide a profound understanding of Umrah participation motivators, with strategic implications for sustainable policy and program development. The study contributes significantly to understanding Umrah worshipping intention and commitment determinants, guiding policy planning and community development strategies.