ADI WIJAYA, YULIAN
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Strategi Pengembangan Sumber Daya Manusia Kelompok Usaha Gerabah Tematik Di Kecamatan Dinoyo Kota Malang MOYO JALADRI, CHAVID; ADI WIJAYA, YULIAN; RACHMAWATY, AYU
JOURNAL KOPERASI DAN MANAJEMEN Vol 5 No 01 (2024): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

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Abstract

      This research aims to analyze and describe human resource development strategies in the Ceramics business group in Dinoyo District, South Konawe City. The results of this research can be practically useful for developing human resources in the agate business. This research is descriptive. The population and sample in this research were 55 business actors involved in the ceramics business in Dinoyo District, South Konawe City. Data was obtained through interviews and questionnaires. The data analysis technique used is SWOT analysis: strengths, weaknesses, opportunities, and threats.The findings of this research indicate that the appropriate strategy to use in developing human resources in the Ceramics business group in Dinoyo District, South Konawe City, is a divestment strategy whose application is to carry out a selection process for human resource activities such as eliminating the process of making pendants or necklaces because these products are less popular with the public so that these activities can be transferred to a more useful talent development process so that in the future the craftsmen become more developed and creative to produce more varied and innovative ceramic products.
Integrating Product Quality Dimensions into Competitive Advantage Strategies: A Thematic Synthesis Toward Sustainable Value Creation Haris Prawiranegar, Abdul; Adi Wijaya, Yulian
El-kahfi | Jurnal Ekonomi Islam Vol 6 No 02 (2025): Islamics Economics
Publisher : Sekolah Tinggi Ekonomi Syariah Manna Wa Salwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58958/elkahfi.v6i02.575

Abstract

This study explores how product quality dimensions can be strategically integrated into competitive advantage frameworks to create sustainable value. Despite extensive discussions on product quality and business strategy, few studies have systematically examined how quality functions within cost leadership, differentiation, and focus strategies in the digital economy era—particularly among SMEs. Using a thematic synthesis approach, this study reviews and critically analyzes academic publications from 2020–2025 obtained from Scopus, DOAJ, and Google Scholar. The findings reveal that product quality acts as a multidimensional strategic lever that connects cost efficiency, innovation-driven differentiation, and adaptive focus strategies. The study further highlights that digitalization and data-driven management systems enhance the synergy between quality, price, and promotion, enabling firms to sustain competitive advantage in volatile markets. Theoretically, this review contributes an integrative conceptual framework linking product quality to strategy typologies, while practically offering guidance for SMEs and business managers to design efficient yet value-creating quality strategies.