Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen DIVERSIFIKASI
Widyani, Eka
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Produk, Harga Dan Distribusi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pengguna Handphone Merek Vivo Studi Kasus Pada Mahasiswa FEB Universitas Muhammadiyah Metro Fuadi, Selamet; Suwarto, Suwarto; Widyani, Eka
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2656

Abstract

The purpose of this study is to determine the effect of products, prices, and distribution oncustomer loyalty both directly or indirectly through customer satisfaction. Research methodsrequire quantitative research. Objects in research are products, prices, distribution, loyalty,and customer satisfaction with Vivo brand cellphone users. The population in the study wereFEB students of Muhammadiyah Metro University. The sample in the study was taken usingthe random sampling technique with the amount of sampling determined by the Slovinmethod. The number of samples produced is 91 respondents. The instrument in this studyused a questionnaire. Data analysis in this study uses path analysis. The results showed thatproducts directly affect customer loyalty, prices directly affect customer loyalty, distributiondirectly affects customer loyalty. Products, prices, and distributions have an indirect effect oncustomer loyalty, namely through customer satisfaction.
Co-Authors Selamet Fuadi Suwarto Suwarto