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Pengaruh Kepercayaan, Kualitas Layanan, Lokasi Dan Pengaruhnya Terhadap Kepuasan Anggota BMT Assafiyah Kota Gajah Lampung Tengah Ratmono; Slamet Tedy Siswoyo; Muchlas Alfandi
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2670

Abstract

Increasing banking competition is marked by the emergence of many financial institutions.This competition can be seen from the variety of products or services offered, one of which isBMT Assyafiiyah. banking companies or BMT Assyafiiyah must implement a good strategy sothat members are interested in saving at financial institutions. to attract member satisfactionis done by implementing the right strategy, including Trust, Quality of Service, and Location.The data analysis method used is quantitative and qualitative analysis. and the population inthis study were members of BMT Assyafiiyah, totaling 1,027 members with a sample of 91members and tested using: validity test, reliability test, normality test, linearity test,homogeneity test, multiple linear regression analysis, T-test, F test, Test the coefficient ofdetermination R2 and statistical hypothesis. Based on the results of the study, shows that theindicators used in the framework variables including Trust, Service Quality, and Locationhave a positive and significant influence on satisfaction. This shows that if BMT Assyafi'iyahKota Gajah can provide good satisfaction, it will facilitate BMT Assyafi'iyah Kota Gajah inrecruiting members. Conclusions in this study are: There is a positive and significant effect ofTrust, Service Quality, and Location on Member Satisfaction at BMT Assyafi'iyah theNational Blessing of the Kota Gajah.
Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Moderating Pada Toko Taqwa Mulia Batanghari Suryadi; Slamet Tedy Siswoyo; Nila Tri Lestari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 2 (2024): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i2.3556

Abstract

The purpose of this research was to find out whether there was an influence of organizational culture and working environment towards the employee performance with motivation as a moderating variable at the taqwa mulia store at Batanghari sub-district. The research Methods applied Descriptive and quantitative approaches. The population and sample were the employees of taqwa mulia shop at Batanghari sub-district, with a total of 38 employees. The data collection technique used a questionnaire. The research data were analyzed by testing the prerequisites instrument, namely the Pearson product moment validity test. Furthermore, the reliability test used the Cronbach alpha test. Furthermore, to test the research hypothesis, the researcher utilized normality test, linearity test and homogeneity test. Next, a multiple linear regression test, T test, F test were performed and tested with the moderating variable in order to analyze the data of this study. Furthermore, data analysis were undertaken through moderated regression analysis (MRA) with the SPSS program. Based on the results of this study, it showed that: 1) organizational culture influenced the employee performance. 2) the working environment had a positive effect on the employee performance, 3) the organizational culture which was moderated by motivational variables had an acceptable value, so it can be concluded that motivational variables are able to moderate organizational culture on the employee performance. 4) the working environment is moderated by the variable motivation which has an acceptable value. Based on these results it can be concluded that the motivational variable is able to moderate organizational culture on employee performance. Keywords ; Organizational Culture, Work Environment, Employee Performance, Motivation
Pengaruh Kualitas Pelayanan , Citra Merek, Dan Kepuasan Pelanggan Terhadap Keputusan Pembelian (Studi Kasus Produk Skincare Cantika Pada Klinik Kecantikan Cantika Kota Metro) Susanti, Ratih Mega; Slamet Tedy Siswoyo; Ana Septiani
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4709

Abstract

Competition between the personal care and cosmetics industry markets is increasinglycompetitive. This is proven by the many types of cosmetics in circulation, both domestic andforeign production. The flood of cosmetic products on the market influences a person'sattitude towards purchasing decisions and using goods. Purchasing a product is no longer tofulfill a need, but rather because of a desire. This research aims to find out whether there isan influence of Service Quality, Brand Image, and customer satisfaction on PurchasingDecisions. This method uses quantitative research. The population in this research arecustomers who subscribe to or have purchased products from the Beauty Clinic. In this study,non-probability sampling was used using a purposive sampling method. The number ofsamples that met the requirements for this study was 64 samples. The data collectiontechnique used was using interviews and questionnaires. Data analysis used includes validitytest, reliability test, normality test, linearity test, homogeneity test and multiple linearregression analysis with the help of the SPSS version 25.0 application. Service quality andcustomer satisfaction have a positive and significant influence on purchasing decisions at theCantika Beauty Clinic in Metro City. Meanwhile, Brand Image does not have a positive andsignificant effect on Purchasing Decisions at the Cantika Beauty Clinic in Metro City