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All Journal International Journal of Sharia Business Management KINERJA : Jurnal Ekonomi dan Bisnis
Salma, Adilah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Shopee Affiliate Marketing in Islamic Business Ethics Perspective Salma, Adilah; Shely Intan Agvela; Muhibban
International Journal of Sharia Business Management Vol 3 No 1 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v3i1.188

Abstract

This journal aims to find out how the shopee affiliate marketing model according to the perspective of Islamic business ethics. The method used is a normative perspective approach that focuses based on certain norms, moral values, or ethical standards. The results that have been obtained from this are that shopee affiliates have applied the principles of Islamic business ethics. From this shopee affiliate program, there are many positive influences on the community to continue to develop business through the shopee marketplace.
THE IMPACT OF THE BOYCOTT PHENOMENON ON SWITCHING INTENTIONS FROM FOREIGN FASTFOOD CHAINS TO LOCAL OUTLETS Salma, Adilah; Rabbaniah, Nadiah; Nuh, Ahmad; Wibowo, Finantyo Eddy
Kinerja Vol 7 No 01 (2024): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v7i01.3738

Abstract

This journal aims to analyze the impact of the boycott phenomenon on the intention to switch from foreign fried chicken restaurants such as McDonald's or KFC to local fried chicken restaurants such as D'kriuk or Sabana. Basically, the boycott phenomenon has become a major highlight in boycotting pro-Israel products. This is known from several examples of food products that allegedly provide free food for Zionist soldiers, namely McDonald's and KFC. In addition, the boycott that occurred against this brand was due to its connection with Israel, where there has been a conflict between Palestine and Israel. By boycotting McDonald's or KFC brands that have supported Israeli crimes, we can help stop Israeli aggression against Palestine and fight for the independence and freedom of the Palestinian people who have been colonized by Israel. Through a literature review and data analysis, this article explores the factors that influence consumers' intentions to switch from foreign to local brands in the context of the boycott phenomenon. When viewed through the consumer literature, there is a significant influence on the intention to switch from foreign brands such as McDonald's or KFC to local brands such as D'kriuk or Sabana. The results of this study are expected to provide valuable insights for fast food industry stakeholders in dealing with the challenges faced by the boycott phenomenon and strategies to maintain consumer loyalty. Keywords: Switching Intention, Boycott Intention, Alternative Attractiveness
Co-Authors Muhibban Nuh, Ahmad Rabbaniah, Nadiah Shely Intan Agvela Wibowo, Finantyo Eddy