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All Journal Journal of Student Development Informatics Management (JoSDIM) Jurnal Ekonomika Dan Bisnis ITQAN: Journal of Islamic Economics, Management, and Finance KINERJA : Jurnal Ekonomi dan Bisnis
Wibowo, Finantyo Eddy
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Iklan dan Influencer di Aplikasi Tiktok Terhadap Minat Beli Konsumen (Studi Kasus Pada Mahasiswa STIS Al-Wafa Bogor) Salsabila, Syauqiah; Rahmawati, Desi; Wibowo, Finantyo Eddy
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.5162

Abstract

The increasingly widespread use of Tiktok social media in adolescents in Indonesia will certainly greatly affect one of the stages of adolescent development, namely self-confidence. Having self-confidence is very important because a teenager will be able to assess himself and do a job effectively in his life. This study aims to determine the influence of pleasure perception, benefit perception, and ease of use perception on the intention to use the tiktok application This study used a quantitative approach with data collection methods through online questionnaires and was determined using non-probability purposive sampling methods. The data was obtained by distributing online questionnaires to 100 STIS Al Wafa students who used the Tiktok application. The results of this study will later show how much influence advertisements and influencers on the Tiktok application have on the buying interest of people who use the application. however, the perception of pleasure of Tiktok content has a positive and significant effect on the perception of benefits, perception of ease of use and intention to use the Tiktok application. The results of these findings can be used as a reference for future research. The main theory in this study uses the Technology Acceptance Model (TAM) which is used to explain the relationship between perception of pleasure, perception of benefits, perception of ease of use and intention to use. A limitation of this study is the intention variable to use the Tiktok application which shows that the R-Square score is 0.488 or 48.8% so that the variable is still not explained well and adequately by the antecedent variable. This study contributes to the literature on the topic of social media use by considering the variables of pleasure perception, benefit perception and ease in influencing the intention to use Tiktok.`
Pengaruh Kualitas Layanan Mobile Banking Terhadap Kepuasan Nasabah Bank Syariah Indonesia (Studi Kasus Pada Pegawai Al-Fityan Boarding School Bogor) Lestari, Devi; Wibowo, Finantyo Eddy; Muti, Ahmad
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.5062

Abstract

Information technology and adult telecommunications are so fast that patterns of life and interhuman communication are affected, which information technology is know as the internet. Mobile Banking includes a service provided by banks to their clients to facilitate their transactions. You don’t have to come to the bank, because it’s a lot of good news. Wherever they can still act so they don’t interfere with the schedule. This study aims to determine the effect of Mobile Banking service quality on customer satisfaction at Bank Syariah Indonesia (Case Study on Employees of Al- Fityan Boarding School Bogor). The method used is a combination of quantitative and qualitative methods (Mix Methods) with a Sequential Explanatory model. The data source for this research is Al-Fityan Boarding School Bogor employees who use the Mobile Banking application. By using data collection techniques through interviews and questionnaires. Data analysis techniques used in this research are data quality tests, namely validity and reliability tests, classic assumption tests, namely normality tests and linearity tests, hypothesis testing, namely simple regression tests, correlation tests, coefficient of determination tests and t tests. After going through the quantitative procedures followed by qualitative procedures.This study obtained the results that the Quality of Mobile Banking Services had an effect on Customer Satisfaction as evidenced by the correlation test which obtained the results between the X and Y variables which were 0.686 > 0.05, so Ha was accepted and Ho was rejected. Which means that service quality has a positive effect on customer satisfaction. Then based on the tests that have been carried out with the coefficient of determination is 0.471 or around 47.1% This means that the effect of the independent variable on the dependent variable is 47.1% Meanwhile , the remaining 52.9% is explained by other variables not examined in this study.Based on the results of this study, the independent variable (Service Quality) has a significant effect on the dependent variable (Customer Satisfaction).
Determining Indicators of RIDA Framework for Entrepreneurial Success in Halal Tourism Wibowo, Finantyo Eddy; Nadzri, Suhaila binti; Puad, Nooraimi binti Mohd
ITQAN: Journal of Islamic Economics, Management, and Finance Vol. 4 No. 1 (2025): ITQAN: Journal of Islamic Economics, Management, and Finance
Publisher : Yayasan Mitra Peduli Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57053/itqan.v4i1.74

Abstract

Halal tourism has increased in several countries, both Muslim and non-Muslim countries. In line with that, research on halal tourism is also growing. However, research that focuses on the RIDA Framework on the Success of Halal Tourism Entrepreneurial is still very limited because this framework is relatively new. This study aims to identify indicators in the RIDA Framework that can support the success of halal tourism entrepreneurship. Literature study research data comes from the Scopus database. Data analysis uses the selected reporting item approach for systematic reviews and meta-analyses (PRISMA). The results of the PRISMA study have identified 16 indicators of entrepreneurial success and then grouped them into four determining factors according to the RIDA framework. In the end, this study proves that the determining indicators based on the RIDA framework are able to support the success of halal tourism entrepreneurship. The results of this study can be responded to by the Association of Entrepreneurs and Community Organizations that do business in the Halal tourism industry by increasing their contribution to the available indicators.
THE IMPACT OF THE BOYCOTT PHENOMENON ON SWITCHING INTENTIONS FROM FOREIGN FASTFOOD CHAINS TO LOCAL OUTLETS Salma, Adilah; Rabbaniah, Nadiah; Nuh, Ahmad; Wibowo, Finantyo Eddy
Kinerja Vol 7 No 01 (2024): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v7i01.3738

Abstract

This journal aims to analyze the impact of the boycott phenomenon on the intention to switch from foreign fried chicken restaurants such as McDonald's or KFC to local fried chicken restaurants such as D'kriuk or Sabana. Basically, the boycott phenomenon has become a major highlight in boycotting pro-Israel products. This is known from several examples of food products that allegedly provide free food for Zionist soldiers, namely McDonald's and KFC. In addition, the boycott that occurred against this brand was due to its connection with Israel, where there has been a conflict between Palestine and Israel. By boycotting McDonald's or KFC brands that have supported Israeli crimes, we can help stop Israeli aggression against Palestine and fight for the independence and freedom of the Palestinian people who have been colonized by Israel. Through a literature review and data analysis, this article explores the factors that influence consumers' intentions to switch from foreign to local brands in the context of the boycott phenomenon. When viewed through the consumer literature, there is a significant influence on the intention to switch from foreign brands such as McDonald's or KFC to local brands such as D'kriuk or Sabana. The results of this study are expected to provide valuable insights for fast food industry stakeholders in dealing with the challenges faced by the boycott phenomenon and strategies to maintain consumer loyalty. Keywords: Switching Intention, Boycott Intention, Alternative Attractiveness
Pengaruh Label Halal, Brand Image, Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Dengan Religiusitas Sebagai Variabel Intervening (Studi Pada Konsumen Smm Daarut Tauhid Di Bandung) Hanifah, Fathimah Nurul; Nuh , Ahmad; Wibowo, Finantyo Eddy
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2419

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh label halal, brand image, dan kualitas layanan terhadap keputusan pembelian konsumen, dengan religiusitas sebagai variabel intervening pada konsumen SMM Daarut Tauhid di Bandung. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 333 responden. Teknik analisis data dilakukan menggunakan model Partial Least Square Structural Equation Modeling (PLS-SEM) dengan aplikasi Smart-PLS 4. Hasil penelitian menunjukkan bahwa label halal memiliki pengaruh signifikan terhadap keputusan pembelian, meskipun dengan level struktural yang rendah. Brand Image memiliki pengaruh signifikan terhadap keputusan pembelian, dengan level struktural yang rendah. Kualitas layanan memiliki pengaruh signifikan terhadap keputusan pembelian, dengan level struktural yang moderat/sedang. Religiusitas memiliki pengaruh signifikan terhadap keputusan pembelian, dengan level struktural yang rendah. Selain itu, religiusitas secara signifikan dapat memediasi pengaruh brand image terhadap keputusan pembelian, tetapi tidak signifikan dalam memediasi pengaruh kualitas layanan dan label halal terhadap keputusan pembelian. Hal ini menunjukkan bahwa konsumen lebih dipengaruhi oleh persepsi merek yang baik dan kualitas layanan yang memuaskan dalam memutuskan pembelian di SMM Daarut Tauhid. Religiusitas hanya memainkan peran signifikan dalam memperkuat brand image, namun tidak pada pengaruh kualitas layanan dan label halal. Penelitian ini memberikan implikasi bagi pelaku usaha di sektor ritel halal untuk lebih memperhatikan brand image dan kualitas layanan guna meningkatkan loyalitas konsumen.
Co-Authors Desi Rahmawati Hanifah, Fathimah Nurul Muti, Ahmad Nadzri, Suhaila binti Nuh , Ahmad Nuh, Ahmad Puad, Nooraimi binti Mohd Rabbaniah, Nadiah RR. Ella Evrita Hestiandari Salma, Adilah Salsabila, Syauqiah