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All Journal Jurnal Visi Manajemen (JVM) JAMAS: Jurnal Abdi Masyarakat Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia
Rena Yunita Rahman
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PEMBENTUKAN PROFIL USAHA DAN PEMASARAN DIGITAL PADA UMKM KERIPIK PISANG DI DESA SUCO MUMBULSARI JEMBER : The Establishment Of Business Profile And Digital Marketing Of Banana Chips MSMEs In Suco Village Mumbulsari Jember Setyawati*, Intan Kartika; Illia Seldon Magfiroh; Ahmad Zainuddin; Rena Yunita Rahman
JAMAS : Jurnal Abdi Masyarakat Vol. 2 No. 2 (2024)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v2i2.124

Abstract

Desa Suco Kecamatan Mumbulsari Kabupaten Jember memiliki potensi pertanian yang tinggi karena sebagian besar masyarakatnya bermata pencaharian sebagai petani selain itu didukung dengan sumber daya alam yang melimpah. UD. Sofi Mulya mengolah pisang yang ada pada Desa Suco dan daerah lain untuk ditingkatkan nilai tambahnya menjadi keripik pisang. Kendala yang dialami oleh UD. Sofi Mulya yaitu belum memiliki profil usaha yang dapat dipublikasikan di website serta pemasaran produknya masih dengan cara tradisional atau belum menggunakan media digital. Tujuan pengabdian ini adalah pelatihan pembentukan profil usaha melalui website dan pemasaran digital. Metode yang digunakan dalam kegiatan pendampingan desa yaitu adalah dengan menggunakan metode sosilaiasi, pelatihan dan pendampingan dalam pembuatan profil usaha di website akun pemasarandigital UMKM Keripik Pisang. Adanya pelatihan ini UMKM dapat dengan mudah melakukan pemasaran produk dan menjual produknya secara online melalui website maupun marketplace yang telah diajarkan sehingga berimplikasi terhadap peningkatan pendapatan UMKM Keripik Pisang Di Desa Suco Kecamatan Mumbulsari Kabupaten Jember.
Inovasi Teknologi Internet of Things pada Budidaya Tanaman Hidroponik di Desa Jambewangi – Banyuwangi Alfian Pradiknatama; Agus Supriono; Cindera Rosa Damascena; Rizky Yanuarti; Indah Ibanah; Rena Yunita Rahman; Ariq Dewi Maharani
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.375

Abstract

The Covid19 pandemic had a major impact on the weakening of Indonesia's economic sector, including Small, Micro and Medium Enterprises (MSMEs). The MSME sector is one of the sectors that makes a major contribution to the national economy so it needs to rise during the current Covid19 pandemic. Jambewangi Village is a village located in Sempu District, Banyuwangi Regency, East Java Province. The area of Jambewangi Village is 1,422 Ha / m2 divided into six hamlets including Krajan Hamlet, Panjen Hamlet, Parastembok Hamlet, Sumberjo Hamlet, Tlogosari Hamlet, and Sidomulyo Hamlet. In Jambewangi Village, it has an interesting landscape, such as a homogeneous forest in the form of pines, the confluence of tributaries with branches, a large expanse of rice fields, as well as fields and plantations. The area of Jambewangi Village is at an altitude of 340-800 masl so it has cool air and is good for growing various kinds of fruits and vegetables.
Kelayakan Finansial Proyek Investasi Pengebunan Jambu Biji Kristal Secara Monokultur di Wilayah Kabupaten Banyuwangi Agus Supriono; Rining Kasih Widyastuti; Cindera Rosa Damascena; Rena Yunita Rahman; Ratih Apri Utami; Rachmad Udhi Prabowo
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.929

Abstract

Crystal guava has a promising market potential due to its relatively high demand, especially in various supermarkets—both in small towns and major cities across Indonesia—and its selling price is relatively stable. Crystal guava has several advantages compared to other guava varieties, including a fresher and sweeter taste, a crunchy texture, thick flesh, and being almost seedless. It is relatively easy to cultivate, has a high harvesting frequency, and tends to bear fruit throughout the year regardless of the season. Therefore, farmers in Karanggondo Village, Tegalsari District, Banyuwangi Regency, have begun cultivating it as a monoculture crop since 2012. Considering this situation, it is deemed interesting to conduct research on the financial feasibility of a Crystal guava plantation investment project under a monoculture system per hectare in Banyuwangi Regency. The research results show that the investment project is financially “feasible.” However, if production volume and product price decrease by up to 48.96%, and variable operating costs increase by up to 79.02%, while other factors remain constant, the Crystal guava monoculture plantation investment project per hectare in Banyuwangi Regency becomes financially “unfeasible.” Among these factors, the decline in production volume and selling price are found to be relatively “more sensitive” in influencing the project’s financial feasibility.
Co-Authors Agus Supriono Ahmad Zainuddin Alfian Pradiknatama Ariq Dewi Maharani Cindera Rosa Damascena Illia Seldon Magfiroh Indah Ibanah Rachmad Udhi Prabowo Ratih Apri Utami Rining Kasih Widyastuti Rizky Yanuarti Setyawati*, Intan Kartika