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p-Index From 2021 - 2026
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All Journal Brilliant International Journal of Management and Tourism (BIJMT) Brilliant International Journal of Management and Tourism
Aswari, Novita Indri
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Economics, Econometrics & Finance

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Product and Location Analysis of Guest Purchase Decisions Aswari, Novita Indri; Octafian, Ray
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): October : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i3.727

Abstract

This research has purpose to analyze how the influence of product and location is also to identify which variables are the most dominant on purchasing decisions at Wee Nam Kee Restaurant Semarang. Data collection techniques were carried out by observation and questionnaires. The analytical method used was quantitative descriptive analysis method using the SPSS application for data processing. The results obtained from this study have a positive and significant effect between product and location on purchasing decisions and the most dominant variable is the Location variable.
Product and Location Analysis of Guest Purchase Decisions Aswari, Novita Indri; Octafian, Ray
Brilliant International Journal Of Management And Tourism Vol. 2 No. 3 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i3.727

Abstract

This research has purpose to analyze how the influence of product and location is also to identify which variables are the most dominant on purchasing decisions at Wee Nam Kee Restaurant Semarang. Data collection techniques were carried out by observation and questionnaires. The analytical method used was quantitative descriptive analysis method using the SPSS application for data processing. The results obtained from this study have a positive and significant effect between product and location on purchasing decisions and the most dominant variable is the Location variable.
Co-Authors Ray Octafian