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All Journal Brilliant International Journal of Management and Tourism (BIJMT) Brilliant International Journal of Management and Tourism
Arif Ahmad Dhani
Unknown Affiliation
Economics, Econometrics & Finance

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The Influence of Product Packaging Design and Social Media Advertising on Purchase Intention Arif Ahmad Dhani; Mahrinasari Mahrinasari; Dwi Asri Siti Ambarwati
Brilliant International Journal Of Management And Tourism Vol 4 No 1 (2024): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2449

Abstract

The purpose of this study is to analyse the influence of men's awareness of their skincare and appearance, as well as the development of the skincare industry specifically for men, such as the Kahf brand. This research uses a quantitative approach with data collection through distributing questionnaires to 112 respondents. The analysis method in this study was carried out with the help of SPSS software ver. The results showed that product packaging design and social media advertising have a positive and significant influence on the purchase intention of Kahf products. These findings provide important insights for skincare and marketing companies in designing effective product design and social media advertising strategies to increase consumer purchase intentions. In addition, this study also highlights the importance of considering other factors that may influence purchase intention, which could be the subject of further research.
The Influence of Product Packaging Design and Social Media Advertising on Purchase Intention : (Study on Users of Kahf Branded Care Products) Arif Ahmad Dhani; Mahrinasari Mahrinasari; Dwi Asri Siti Ambarwati
Brilliant International Journal Of Management And Tourism Vol. 4 No. 1 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2449

Abstract

The purpose of this study is to analyse the influence of men's awareness of their skincare and appearance, as well as the development of the skincare industry specifically for men, such as the Kahf brand. This research uses a quantitative approach with data collection through distributing questionnaires to 112 respondents. The analysis method in this study was carried out with the help of SPSS software ver. The results showed that product packaging design and social media advertising have a positive and significant influence on the purchase intention of Kahf products. These findings provide important insights for skincare and marketing companies in designing effective product design and social media advertising strategies to increase consumer purchase intentions. In addition, this study also highlights the importance of considering other factors that may influence purchase intention, which could be the subject of further research.
Co-Authors Dwi Asri Siti Ambarwati Mahrinasari Mahrinasari