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Kegiatan Pendampingan dalam Meningkatkan Penjualan Pada Badan BUMDES Barokah Kecamatan Gadingrejo Kabupaten Pringsewu Eliza Delicia; Dwi Asri Siti Ambarwati; Nindytia Puspitasari Dalimunthe; Sri Hasnawati; Aida Sari
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2023): Oktober: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i4.929

Bumdes Barokah is a village business entity that operates in the business of selling goats. Since April 2021, BUMDes Barokah has experienced difficulties in generating income. This causes BUMDes Barokah not to run as expected so there was a need for a business strategy so that business activities at BUMDes could develop and BUMDes could achieve the desired results. The aim of this activity is to assist BUMDES in finding and implementing the right business strategy to increase sales. The technique used to find the right business strategy is by using SWOT analysis and the Business Model Canvas (BMC). The results of the SWOT analysis found that sales outside of holidays were low and there were competitors who could threaten the BUMDes goat sales business. It is hoped that the results of this activity can be an input for BUMDes in terms of business strategies to increase sales at BUMDes Barokah.

The Influence of Product Packaging Design and Social Media Advertising on Purchase Intention Arif Ahmad Dhani; Mahrinasari Mahrinasari; Dwi Asri Siti Ambarwati
Brilliant International Journal Of Management And Tourism Vol 4 No 1 (2024): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2449

The purpose of this study is to analyse the influence of men's awareness of their skincare and appearance, as well as the development of the skincare industry specifically for men, such as the Kahf brand. This research uses a quantitative approach with data collection through distributing questionnaires to 112 respondents. The analysis method in this study was carried out with the help of SPSS software ver. The results showed that product packaging design and social media advertising have a positive and significant influence on the purchase intention of Kahf products. These findings provide important insights for skincare and marketing companies in designing effective product design and social media advertising strategies to increase consumer purchase intentions. In addition, this study also highlights the importance of considering other factors that may influence purchase intention, which could be the subject of further research.

PENGARUH PEMASARAN MULTI-SENSORI TERHADAP NIAT BELI ULANG KONSUMEN DUNKIN DONUTS DI BANDAR LAMPUNG Kurnia Prastyanti; Roslina, Roslina; Dwi Asri Siti Ambarwati
Nusantara Hasana Journal Vol. 4 No. 10 (2025): Nusantara Hasana Journal, March 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i10.1399

The current phenomenon is that according to the 2024 Top Brand Index Survey, in the last 5 (five) years Dunkin Donuts still ranks second from its competitors. In fact, if you look at it, the company has implemented multi-sensory marketing as a strategy to make customers have repeat purchase intentions. The purpose of this study itself is to find out whether Multi-Sensory Marketing (Sight, Smell, Taste, Sound & Touch) can influence consumer repeat purchase intentions. This study uses a quantitative approach obtained directly from respondents using a Google form questionnaire to 100 respondents with a 5-point Likert scale indicator. This study uses the SPSS analysis tool. The results of partial testing show that multi-sensory marketing variables (sight, smell, taste, sound & touch) have an effect on consumer repeat purchase intentions at Dunkin Donuts.

The Influence of Brand Ambassador Syifa Hadju and Content Marketing on Purchase Intention Towards Glad2glow Products Ali Akbar Husein; Dwi Asri Siti Ambarwati
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.239

This study examines how branding ambassador Syifa Hadju and content marketing affect Glad2glow skin care purchases. The research will focus on @glad2glow Instagram followers. This research was inspired by severe local perawatan kulit competition and consumer apathy about buying. Glad2glow hired Syifa Hadju as its brand ambassador and implemented a social media content marketing campaign to address this challenge. Using a Likert-scale questionnaire, quantitative data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS software. According to the research, Syifa Hadju significantly improves the possibility of customers completing a purchase, while engaging and consistent content marketing enhances audience engagement. Both components boost customer purchase intent, but the brand ambassador has a greater impact. These findings help create effective digital marketing strategies in the competitive perawatan kulit business.

The Effect of Product Quality and Price on Customer Satis-faction of The Originote Skincare Products Putri Sofi Awalia; Dwi Asri Siti Ambarwati
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i2.217

The reserchaims to examine the impact of product quality and price on customer satisfaction with The Originote skincare products. The research is motivated by the growing public awareness of skincare and the increasing interest in local skincare brands, particularly The Originote. The data is a questionnaire using a quantitative approach with a descriptive method. This research uses multiple linear regression analysis was employed to assess the variables. The findings reveal that product quality has a positive significant effect on customer satisfaction, where significance probability value of 0.000, which is less than 0.05. Consumers tend to prefer high-quality products as they offer a sense of security, comfort, and benefits that meet ex-pectations. However, price does not significantly, with a significance probability value of 0.534, which is greater than 0.05. This indicates that consumers prioritize product quality and ingredients over price. The study's implications highlight the need for companies to focus on maintaining and improving product quality to ensure and enhance customer satisfaction.

The Influence of Product Packaging Design and Social Media Advertising on Purchase Intention : (Study on Users of Kahf Branded Care Products) Arif Ahmad Dhani; Mahrinasari Mahrinasari; Dwi Asri Siti Ambarwati
Brilliant International Journal Of Management And Tourism Vol. 4 No. 1 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2449

The purpose of this study is to analyse the influence of men's awareness of their skincare and appearance, as well as the development of the skincare industry specifically for men, such as the Kahf brand. This research uses a quantitative approach with data collection through distributing questionnaires to 112 respondents. The analysis method in this study was carried out with the help of SPSS software ver. The results showed that product packaging design and social media advertising have a positive and significant influence on the purchase intention of Kahf products. These findings provide important insights for skincare and marketing companies in designing effective product design and social media advertising strategies to increase consumer purchase intentions. In addition, this study also highlights the importance of considering other factors that may influence purchase intention, which could be the subject of further research.

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