Febrian Ananda
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The Influence Of Syariah Compliance And Customer’s Satisfaction Towards Muslim Purchase Behaviour Hotel Syariah in West Sumatera Febrian Ananda; Efrida Yanti; Febrian Rafqi; Feri Ferdian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 2 (2023): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i2.471

Abstract

This study aimed to analyze the influence of sharia compliance and customer satisfaction towards Muslim purchase behavior in sharia hotels in West Sumatra. This research uses a quantitative methodology with a causal associative approach. Muslim guests who have stayed at sharia hotels constitute the population, and a purposive sampling technique is used to determine the number of research samples. The sample size for this study was 99 Muslim guests who had stayed at a sharia hotel in West Sumatra. Partial Least Square Structural Equation Modeling (PLS-SEM) is the analytical method used. From the results of research that has been carried out, the variables of sharia compliance and customers satisfaction have a positive and significant effect on the purchase behavior of sharia hotels in West Sumatra. It can be said that based on this research, purchase behavior occurs if the hotel is compliant and guests feel satisfied during their stay, then guests will consider purchase behavior.
The Moderating Role of Place Attachment in The Influence of Destination Image on Revisit Intention at Lawang Tourist Destination in Agam District Febrian Ananda; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3360

Abstract

This research is motivated because the tourist destination Lawang Agam Regency has a very high tourism potential due to natural factors that are very supportive for tourism. The purpose of this study is to analyze destination image, place attachment, and revisit intention in Lawang tourist destinations in Agam Regency. This study uses a type of causal associative research or cause-and-effect relationship because it uses quantitative methods. Data is obtained by dividing the survey results to research respondents. The destination image variable gets an average value of 4.19 with good criteria, a sample mean value of 0.848, a t-statistic value of 15.639 greater than 1.96 and a p-value of 0.000 less than 0.05. The place attachment variable obtained an average value of 3.81 with good criteria, a sample mean value of 0.196, a t-statistic value of 2.696 greater than 1.96 and a p-value of 0.007 smaller than 0.05. The average revisit intention variable was 4.13 with good criteria, Therefore, H1, H2, and H3 were accepted because of the positive and significant effects of destination image with revisit intention, place attachment with revisit intention, and place attachment variables moderating the relationship between destination image and revisit intention.