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All Journal Jurnal Manajemen Pariwisata dan Perhotelan JURNAL SATYA MANDIRI MANAJEMEN DAN BISNIS
Roni Hermanto
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF HOTEL IMAGE AND TRUST ON GUEST LOYALTY AT GRAND BASKO HOTEL PADANG Rian Mulawarman; Stephanie Vivian Yuricha; Roni Hermanto; Feri Ferdian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 2 (2023): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i2.473

Abstract

This study aims to determine the effect of hotel image and trust on guest loyalty at Grand Basko Hotel Padang. This research method uses quantitative descriptive research with a causal associative approach, data collected through surveys of guests who have stayed at Grand Basko Hotel Padang using 98 respondents from a population of 7,560 guests staying at Grand Basko Hotel Padang because the sample determination based on the type of non-probability sampling used is purposive sampling technique. Based on the results of data analysis using Smart PLS with the results of Cronbach's each variable 4.245, 9.506 and 4.446 shows that hotel image has a positive and significant effect on guest loyalty, as well as hotel image has a positive and significant effect on trust and trust also has a positive and significant effect on guest loyalty, on the mediating variable hotel image has a direct effect on customer loyalty and indirectly affects customer loyalty through trust as the mediating variable.
PENGARUH LINGKUNGAN KERJA, KOMPENSASI PELENGKAP, DAN PERKEMBANGAN KARIR TERHADAP LOYALITAS KARYAWAN DI PT INDOLAKTO Roni Hermanto; Darlius
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 2 No 2 (2016): Volume 2 Nomor 2 Tahun 2016
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v2i2.298

Abstract

This research was conducted to analyze the effect of the work environment, fringe benefit, and career development to employee loyalty at PT Indolakto. Samples used in this research were 100 employees at the level of supervisors and managers. Collecting data using questionnaires were analyzed using path analysis. Results of the analysis showed that the work environment directly influence employee loyalty with total direct effect and indirect effect amounted to 37,24%, work environment directly influence career development amounted to 38.62%, fringe benefit directly influence employee loyalty with total direct effect and indirect effect amounted to 26.13%, the fringe benefit had an indirect effect on career development for 6,14%, career developmnet directly influence employee loyalty with total direct effect and indirect effect amounted to 39.42%. In order to increase the loyalty of employees at PT Indolakto, things that can be done such as care about physical environment and non-physical environment, give fringe benefit or allowances according to the needs of employees, and then making plans regarding career development of employees and given the opportunity for more advanced.
Co-Authors Darlius Ferdian, Feri Rian Mulawarman Stephanie Vivian Yuricha