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All Journal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Cakrawala Ilmiah Nawasena: Jurnal Ilmiah Pariwisata International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen Pariwisata dan Perhotelan INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Dewanta Facrureza
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ANALISA CUSTOMER EXPERIENCE SOTO KUDUS KEMBANG JOYO DENGAN METODE CUSTOMER SATISFACTION INDEX (CSI) DAN IMPORTANCE PERFOMANCE ANALYSIS (IPA) DALAM MENINGKATKAN KEPUASAN KONSUMEN Dewanta Facrureza; Gabrian Marcel Wong
Jurnal Cakrawala Ilmiah Vol. 3 No. 10: Juni 2024
Publisher : Bajang Institute

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Abstract

This research was conducted to test hypotheses through a study of Soto Kudus Kembang Joyo on Sabang Street to understand customer experience with dimensions of accessibility, competence, customer recognition, helpfulness, personalization, problem-solving, promise fulfillment, and value for money at Soto Kudus Kembang Joyo on Sabang Street, which is used to enhance consumer satisfaction by taking 100 samples. The data collection used in this study is a quantitative method using questionnaires to Soto Kudus Kembang Joyo consumers as primary data. The research results indicate that consumer satisfaction is satisfied with the services and products provided with an average Customer Satisfaction Index data that almost reaches 80%. The conclusion of this research is that the customer experience at Soto Kudus Kembang Joyo is considered satisfactory, and the owner is expected to pay attention to some weakening attributes and maintain quality.
Pengaruh Citra Destinasi Terhadap Minat Berkunjung di Museum Sejarah Kota Tua Jakarta Janice Gabriella Kencana; Dewanta Facrureza
INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event Vol. 1 No. 2 (2023): INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/inspire.v1i2.13

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra destinasi terhadap minat berkunjung wisatawan di Museum Sejarah Kota Tua Jakarta serta memberikan masukan dan saran bagi pengelola sebagai pertimbangan untuk mengetahui citra destinasi apa yang dapat dikembangkan dikemudian hari sehingga dapat mempertahankan serta meningkatkan minat kunjungan wisatawan. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuisioner sebanyak 100 sampel. Hasil penelitian menunjukan bahwa pertama citra destinasi memiliki pengaruh yang positif dan signifikan terhadap minat berkunjung secara parsial. Kedua, citra destinasi secara simultan memiliki pengaruh yang yang positif dan signifikan terhadap minat berkunjung wisatawan ke Museum Sejarah Kota Tua Jakarta.
Co-Authors Gabrian Marcel Wong Gabriella Aimee Kristyadi Grace Syela Gunawan, Audy Huang, Kimberly Janice Fellicia Japri Janice Gabriella Kencana Jonathan Yofan Tjandra Kezya Laurens Putri Antonia Nataela Ratna Pandi Sari, Ratna Devi Vannessa Lie