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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Masyarakat Mengabdi Nusantara Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ria Mei Yustiana
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Pengembangan Manajemen Organisasi Pada Umkm Dapur Mama Iceng (Dmi) Desa Ngepoh Taufikurrahman Taufikurrahman; Akhmad Qhusoyyi Shobri; Della Atanti; Ria Mei Yustiana; Ririn Aprilia Dewanti; Rizka Salma Nabila
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 2 (2023): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v1i2.237

Abstract

Strengthening micro, small and medium enterprises has great strategic importance, because they have the potentials to contribute to community economic activities, such as becoming the main source of income to improve the welfare of the majority of the people. MSME expertise is important because it increases MSME productivity and efficiency. In applying the MSME management model, it is necessary to carry out a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis of daily operations related to business aspects, so that MSMEs know the development of their business in general. and appreciate it.
Branding UMKM Untuk Meningkatkan Penjualan Pada UMKM Bawang Goreng Di Desa Ngepoh Ria Mei Yustiana; Lia Nirawati
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.172

Abstract

Branding is a very important aspect for MSME players in starting a business because it can increase sales and attract customer interest. Currently, MSME branding in Indonesia has various conditions, some are still weak and some have good branding aspects in accordance with today's technological advances, so this causes many MSMEs to lack understanding of branding due to the lack of knowledge from MSME actors regarding information and digital marketing. To overcome these obstacles, branding is carried out such as making logos, packaging, product photos, creating social media accounts and e-commerce. The logo itself is very important for MSMEs because the goal is for their products to be known by the public with their own brand. Marketing through social media can reach a wider community. The purpose of MSME branding is to help market MSME products so that they can make products better known to the public and can reach a wider market. Therefore, MSMEs in Ngepoh Village can introduce these products and maximize their sales. The method used is qualitative through the implementation of surveys, interviews, and documentation of activities on MSME actors. The results of this MSME branding are that MSME products have developed and the marketing of their products is also going well.
Pengaruh Celebrity Endorser, Brand Image, dan Customer Experience Terhadap Repurchase Intention pada Produk Mie Instan Lemonilo: Studi pada Masyarakat Kota Surabaya Ria Mei Yustiana; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2114

Abstract

This research aims to determine the influence of Celebrity Endorser, Brand Image, and Customer Experience on Repurchase Intention. This research uses a quantitative approach with an associative type of research. The population in this study were consumers of Lemonilo instant noodle products in the city of Surabaya. In this research, questionnaires were used to collect data. The sample in this study was 100 respondents using non-probability sampling and purposive sampling techniques, with the criteria being that consumers of Lemonilo instant noodle products in the city of Surabaya were at least 15 years old and had purchased and consumed Lemonilo instant noodles at least twice. Data analysis in this research includes testing validity, reliability, classical assumptions, multiple linear regression, and hypothesis testing and all analysis processes are carried out using the SPSS 26 program. The results of this research show that it is simultaneously proven by Fcount 53.908 > Ftable 2.700 and the value sig 0.000 so that Celebrity Endorser, Brand Image and Customer Experience have a significant effect on Repurchase Intention. Furthermore, it is partially proven by tcount 2.959 > ttable 1.985 and a sig value of 0.004 so that Celebrity Endorser has a significant effect on Repurchase Intention for Lemonilo instant noodle products in the city of Surabaya. It is partially proven by tcount 4.210 > ttable 1.985 and a sig value of 0.000 so that Brand Image has a significant effect on Repurchase Intention for Lemonilo instant noodle products in the city of Surabaya. It is partially proven by tcount 8.445 > ttable 1.985 and a sig value of 0.000 so that Customer Experience has a significant effect on Repurchase Intention for Lemonilo instant noodle products in the city of Surabaya.
Analisis Pengembangan Manajemen Organisasi Pada UMKM Dapur Mama Iceng (DMI) Desa Ngepoh Taufikurrahman Taufikurrahman; Akhmad Qhusoyyi Shobri; Della Atanti; Ria Mei Yustiana; Ririn Aprilia Dewanti; Rizka Salma Nabila
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 3 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i3.626

Abstract

Strengthening micro, small and medium enterprises has great strategic importance, because they have the potentials to contribute to community economic activities, such as becoming the main source of income to improve the welfare of the majority of the people. MSME expertise is important because it increases MSME productivity and efficiency. In applying the MSME management model, it is necessary to carry out a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis of daily operations related to business aspects, so that MSMEs know the development of their business in general. and appreciate it.
Co-Authors Akhmad Qhusoyyi Shobri Della Atanti Lia Nirawati Ririn Aprilia Dewanti Rizka Salma Nabila Taufikurrahman Taufikurrahman