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All Journal Jurnal Riset Ekonomi dan Akuntansi
Rizki Nurfita Wijaya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan Dan Harga Terhadap Minat Beli Ulang (Studi Kasus Pada Coffee Shop di Pekalongan) Gunawan Aji; Novi Safitri; Rizki Nurfita Wijaya; Wildan Dzikri Basilla; Nadia Nadia
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 2 (2023): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.832 KB) | DOI: 10.54066/jrea-itb.v1i2.276

Abstract

This study aims to determine the effect of service quality and price on repurchase intention at Coffee Shops in Pekalongan. This type of research is quantitative research. The test tools are Validity Test, Reliability Test and Hypothesis Test which includes T Test and F Test. The data collection strategy uses questionnaires to 30 respondents. SPSS application is a tool used for data analysis. This study found that service quality and price can affect customer satisfaction directly and there is an indirect effect on repurchase intention.
Co-Authors Gunawan Aji Nadia Nadia Novi Safitri Wildan Dzikri Basilla