Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN BISNIS Optimal: Jurnal Ekonomi dan Manajemen Jurnal Riset Ekonomi dan Akuntansi
Muhammad Yuda Hendrawan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
“Analisis Pengaruh Faktor Budaya terhadap prilaku keputusan Pembelian Konsumen dalam bisnis Internasional” Muhammad Yuda Hendrawan; Hendra Ibrahim
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 1 (2024): March : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i1.1246

Abstract

The development of the world of international business creates a new dynamic regarding consumer behavior where consumers have personality traits that may be inherent due to existing culture or originate from inner turmoil to make changes related to meeting needs. Consumers' product purchasing decisions can be influenced by cultural factors in various countries. The existence of different societal needs and environmental conditions which include various things, such as lifestyle, economics, social, political and cultural, also encourage and influence consumer purchases. Kotler (2008) says that culture is the most basic cause of a person's desires and behavior, a person's behavior is learned and grows in a society or country, as a person learns the basic values of perception, desires and behavior from family and institutions. -important institutions in other countries. Literature study methodology was used to conduct this research. Cultural factors can influence purchasing behavior in a variety of ways, including product or service presentation, marketing communications, and how a company interacts with customers.
Analysis of the Effect of Service Quality and Customer Satisfaction on Customer Loyalty Through Customer Engagement: Case Study of AHASS Workshop PT. Buana Jaya Lestari, Medan Sunggal Muhammad Yuda Hendrawan; Aqwa Naser Daulay; Budi Harianto
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.894

Abstract

ABSTRACT The purpose of this study was to analyze the effect of service quality, satisfaction on customer loyalty through customer engagement AHHAS Workshop PT Buana Jaya Lestari. The sample in this study were 100 customers of AHHAS workshop PT Buana Jaya Lestari. Data collection was carried out through surveys using valid and reliable research instruments. Data analysis using path analysis assisted with the help of Smart PLS (Partial Least Square) software version 4.1.0.3. The results of this study indicate that customer satisfaction and customer engagement have a positive influence on customer loyalty, while service quality has no significant effect on customer loyalty. The novelty of this study appears in the finding of an insignificant effect of service quality on customer loyalty. AHHAS Workshop PT Buana Jaya Lestari needs to make efforts to improve service quality towards Customer Loyalty. AHASS workshops can make several efforts to improve the quality of its services, among others: Improve timeliness in completing services, speeding up customer waiting time, building trust with customers by providing quality service and trust with customers by providing quality service and integrity. with integrity.
“Peran Bidang Perumahan dalam Bantuan Stimulan Perumahan Swadaya (BSPS) atau Program Bedah Rumah oleh Dinas Perumahan dan Kawasan Permukiman Serta Pertanahan di Kabupaten Deli Serdang” Muhammad Yuda Hendrawan; Muhammad Ikhsan Harahap
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i4.2330

Abstract

The Deli Serdang Regency Housing and Settlement Area Service is an agency established by the Deli Serdang Regency Government which has a vision of realizing productive, sustainable, environmentally friendly housing, including through the house renovation assistance program or PRTLH (Uninhabitable House Program) which is regularly held every year. The role of the housing sector in this implementation is to look for valid data on the houses that will be renovated. This program aims to help underprivileged people. Based on the type of research, this is descriptive research with a qualitative approach, where this study focuses on problems/phenomena that existed at the time the research was conducted, which is actual, which then describes the reality clearly and aims to find out in detail about the role of the Housing Sector in the Stimulun Assistance for Self-Help Companies or the House Renovation Program at the Department of Housing and Settlements and Land Affairs of Deli Serdang Regency. The government needs to play a greater role in providing and providing convenience and assistance for housing and residential areas for the community through the implementation of housing and area-based residential areas and community self-sufficiency so that they form a functional unit in the form of physical spatial planning, economic life and socio-culture which is able to guarantee environmental sustainability in line with the spirit of democracy, regional autonomy and openness in the order of social, national and state life.
Co-Authors Aqwa Naser Daulay Budi Harianto Harahap, Muhammad Ikhsan Hendra Ibrahim