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All Journal Jurnal Riset Ekonomi dan Akuntansi Sosial : Jurnal Ilmiah Pendidikan IPS
Lyca Shelya Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Pengaruh Modernisasi Terhadap Perkembangan Ekonomi Pada UMKM Makanan Viral Wonton Fiky Binti Zakiyah; Madia Mutiara Andini; Lyca Shelya Dewi
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 2 (2024): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i2.2004

Abstract

Modernization is the process of transforming traditional community life into modern life. Technological developments caused by modernization have a significant impact on human survival, especially on the phenomenon of the influence of modernization on economic development. This research analyzes and explores the influence of modernization on economic development in MSMEs of viral wonton food. Modernization in this context includes the use of digital technology, product innovation and modern marketing strategies. The results of this research show that the application of digital technology such as social media significantly increases product visibility and sales. Innovations in flavors and packaging also attract the attention of new consumers and retain customers. The development of technology due to modernization provides opportunities for MSMEs to innovate in their business activities. This research uses a qualitative method with a phenomological approach. the data collection techniques used in this research were observation, interviews and documentation.
Analisis Fenomena Budaya Konsumerisme Fastfood Bagi Kalangan Generasi Z Fiky Binti Zakiyah; Madia Mutiara Andini; Lyca Shelya Dewi
SOSIAL : Jurnal Ilmiah Pendidikan IPS Vol 2 No 2 (2024): SOSIAL: Jurnal Ilmiah Pendidikan IPS
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i2.144

Abstract

Consumerism culture is generally defined as a mindset and lifestyle that emphasizes the consumption of goods and services as the main way to achieve satisfaction, identity, and social status. The phenomenon of consumption culture encompasses various aspects that reflect how the consumption of goods and services affects the lives of individuals and society as a whole. In this study, analyze and explore the factors of consumerism that drive the popularity of fast food among Generation Z, such as ease of access, social media influence, digital marketing strategies. The results showed that Generation Z considers fast food as a practical and economical option, and is influenced by trends or promoted virally by influencers and advertisements on digital platforms. So the results show that Generation Z tends to have consumption patterns that are driven by the need for identity and self-expression, and influenced by social media trends and influencers. This research uses qualitative methods with a phenomological approach. Which data collection techniques taken by this study by observation, interviews, and documentation.
Co-Authors Fiky Binti Zakiyah Madia Mutiara Andini