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All Journal Jurnal Riset Ekonomi dan Akuntansi Sosial : Jurnal Ilmiah Pendidikan IPS
Lyca Shelya Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Riset Ekonomi dan Akuntansi

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Analisis Pengaruh Modernisasi Terhadap Perkembangan Ekonomi Pada UMKM Makanan Viral Wonton Fiky Binti Zakiyah; Madia Mutiara Andini; Lyca Shelya Dewi
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 2 (2024): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i2.2004

Abstract

Modernization is the process of transforming traditional community life into modern life. Technological developments caused by modernization have a significant impact on human survival, especially on the phenomenon of the influence of modernization on economic development. This research analyzes and explores the influence of modernization on economic development in MSMEs of viral wonton food. Modernization in this context includes the use of digital technology, product innovation and modern marketing strategies. The results of this research show that the application of digital technology such as social media significantly increases product visibility and sales. Innovations in flavors and packaging also attract the attention of new consumers and retain customers. The development of technology due to modernization provides opportunities for MSMEs to innovate in their business activities. This research uses a qualitative method with a phenomological approach. the data collection techniques used in this research were observation, interviews and documentation.
Co-Authors Fiky Binti Zakiyah Madia Mutiara Andini