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Analisis Isi Pesan Dakwah dalam Film “Buya Hamka” Karya Fajar Bustomi Fadilah, Nurhikmah; Abdullah , Abdullah
Wardah Vol 25 No 1 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v25i1.23654

Abstract

The rapid development of technology and communication will affect how a da'i conveys the message of da'wah to mad'u. Da'i can deliver da'wah through various available media; using this media is an effective strategy to attract the attention of mad'u, and the reach of da'wah becomes wider. When da'i deliver da'wah by using the media, the delivery of da'wah messages can be presented interestingly and diversely, thus keeping away the risk of boredom. The method that has proven effective in delivering da'wah messages is through film media. Through scenes, sounds, and images, da'wah messages can be conveyed strongly and clearly, making it easy for mad'u to understand. This study aims to identify the da'wah message in the film “Buya Hamka ."This research uses a qualitative content analysis method. The required data is taken from each scene or trailer in the film. The results showed that the film “Buya Hamka" contains da'wah messages, including aqidah, sharia, and morals.
The Role of Islamic Religious Education Teachers in Fostering the Practice of Islamic Teachings Among Students Jannah, Aisyah Miftahul; Ajahari, Ajahari; Abdullah , Abdullah
Al-Fikru: Jurnal Ilmiah Vol. 19 No. 2 (2025): Desember (2025)
Publisher : STAI Serdang Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51672/alfikru.v19i2.748

Abstract

The role of teachers in fostering the practice of Islamic teachings is very important, because it not only teaches religious theory, but also directs students to practice Islamic values in everyday life. This study aims to examine the role of Islamic Religious Education teachers in fostering the practice of Islamic teachings in students at SDN 2 Jingah, North Barito Regency. This research uses a qualitative approach with data collection techniques through observation, interviews, and documentation. The results showed that: 1) Islamic Religious Education teachers play an important role in fostering the practice of Islamic teachings with an integrative approach, which includes teaching religious theory, worship practices, and instilling moral values such as honesty and discipline. Teachers guide students to understand and practice Islamic teachings through habituation methods and effective interactive learning. 2) Supporting factors include adequate facilities, a supportive school environment, and parental involvement. However, inhibiting factors such as limited facilities, time, and lack of teacher professionalism were also found.
Analysis of the Influence of Franchises and Pricing Strategies on Business Development in Malaysia Abdullah , Abdullah
PERFECT EDUCATION FAIRY Vol. 2 No. 2 (2024): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v2i2.841

Abstract

This study aims to analyze the influence of franchise ownership and pricing strategies on business development in Malaysia. The franchise business model is increasingly popular in the retail and service sector because it offers advantages in the form of brand recognition, operational standards, and managerial support that can accelerate business growth. Meanwhile, pricing strategies are a crucial marketing instrument to increase competitiveness and consumer loyalty. This study uses a quantitative approach with simulation data of 200 observations and analyzed using multiple linear regression through  the Ordinary Least Squares (OLS) method. The dependent variable is business development (BusinessDev), while the independent variable consists of Franchise and PriceStrategy. The results of the study show that both independent variables have a positive and significant effect on business development. Franchise ownership increased the business development score by 1.61 points, while pricing strategies had an effect of 0.88 points. This model is able to explain 43.3% of the variation in business development. These findings confirm that the combination of franchises and the right pricing strategy has the potential to increase the competitiveness of businesses in Malaysia. This research contributes to the development of the business management literature and provides practical recommendations for business actors and policymakers in strengthening the entrepreneurial ecosystem in the Southeast Asian region.