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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Business, Economics and Entrepreneurship
Rianti Ardana Reswari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Investment Management and Capital Markets Training for Students State Vocational School 1 Pontianak: Pelatihan Manajemen Investasi dan Pasar Modal Bagi Siswa/i SMK Negeri 1 Pontianak Pratiwi*, Windi; Aisyah, Aisyah; Rianti Ardana Reswari; Utama, Naiyun Untung; Zalviwan, Muhammad
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 4 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i4.19245

Abstract

SMK Negeri 1 Pontianak is one of the vocational schools in Pontianak City that has not applied investment management knowledge in the capital market so students cannot understand the concept of capital markets in the business world. Apart from that, students' knowledge about capital markets is also very minimal due to the low level of literature and practice related to capital markets. It is hoped that this activity will trigger awareness, interest, and knowledge from the younger generation to invest in the capital market. Apart from that, this training also aims to introduce students to investment mechanisms in the Capital Market. This training starts from the preparation stage, namely surveying, determining target locations, preparing facilities and infrastructure for activities, and preparing training materials, including modules for training activities. The stages of implementing the activities are the presentation of material and investment training with simulations using the Motion Trade application.
Will Shopee’s Virtual Try-On Trigger Modern Cosmetic Purchase Decisions in West Kalimantan? Wulan Ramadhani; Rianti Ardana Reswari; Aisyah
Business, Economics dan Entrepreneurship Vol 7 No 2 (2025): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/bee.v7i2.1070

Abstract

The cosmetics industry in Indonesia is growing quickly as online shopping becomes more popular. However, consumers often have trouble figuring out if a cosmetic product is right for them just from pictures or descriptions on e-commerce platforms. This makes them hesitant to buy. In order to solve this problem, Shopee has introduced Augmented Reality Virtual Try-On (AR VTO) so consumers can try cosmetics virtually before buying them. This study aims to analyze the effect of AR VTO technology on consumer purchasing decisions on Shopee, with reference to the Technology Acceptance Model (TAM). This study uses a quantitative method by distributing questionnaires to 124 respondents through purposive sampling. Data analysis was performed using frequency distribution and Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0 software. The results show that consumers consider the AR VTO feature to be useful (perceived usefulness) and easy to use (perceived ease of use). Both variables have a positive influence on purchase interest, which in turn affects the purchase decision of cosmetics on Shopee. These findings show that the use of AR VTO technology in cosmetic products can help consumers in online shopping, especially in choosing colors according to individual preferences.
Co-Authors Aisyah Aisyah Aisyah Pratiwi*, Windi Utama, Naiyun Untung Wulan Ramadhani Zalviwan, Muhammad