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All Journal Journal of Engineering, Electrical and Informatics (JEEI) International Journal of Economics, Management and Accounting International Journal of Economics and Management Research
Yoesoep Edhie Rachmad
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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MediVerse : Challenges And Development Of Digital Health Transformation Towards Metaverse in Medicine Yoesoep Edhie Rachmad
Journal of Engineering, Electrical and Informatics Vol 2 No 2 (2022): Juni: Journal of Engineering, Electrical and Informatics:
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jeei.v2i2.2504

Abstract

The development of telemedicine and telemedicine to digital health applications, the trend in cyberspace is the use of digitally virtualized social networks. Metaverse is based on the use of technology that enables multisensory interactions between virtual, digital objects and humans. Metaverse is supported by the use of Augmented Reality, Virtual Reality, Cloud Computing, Artificial Intelligence, Health Information Systems technology. This research aims to analyze, evaluate, and test the role of MediVerse in the challenges and development of the transformation of digital health services to the Metaverse in Medicine. This research used 624 informants in five regions of Indonesia with the highest Covid-19 cases, namely DKI Jakarta, West Java, Central Java, East Java and East Kalimantan in the period July 2021 to January 2022. The conclusions of this research are: (1) 624 respondents expressed that they are very satisfied with the current digital medical scenario and the need to implement Metaverse in medicine. This issue shows the potential benefits and importance of the application of Metaverse in Medicine in medical diagnosis, patient monitoring, healthcare training, surgery, medical therapy, and Theranostics. (2)The government is expected to support the progress and development of virtual digital systems in the Metaverse in Medicine in facing the challenges of the second stage of the Covid-19 pandemic, because it does not rule out the possibility that the Covid-19 outbreak will occur again in the next 3-4 years.
Impact of Viral Marketing and Gimmick Marketing on Transformation of Customer Behavior Mediated by Influencer Marketing Yoesoep Edhie Rachmad; Budiyanto Budiyanto; Khuzaini Khuzaini
International Journal of Economics, Management and Accounting Vol. 2 No. 1 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i1.419

Abstract

The rapid advancement of digital technology has unlocked new opportunities in marketing, especially through social media platforms like TikTok. This study explores the synergy between viral marketing, gimmick marketing, and influencer marketing in driving the transformation of customer behavior from passive consumers to active participants within the digital marketing ecosystem. A quantitative approach was employed, collecting data from 200 respondents actively involved in digital marketing on TikTok as resellers, dropshippers, affiliates, and co-creators. Using the Partial Least Squares method for analysis, the findings reveal that viral marketing significantly influences the transformation of customer behavior. Similarly, gimmick marketing demonstrates a direct and significant impact on this transformation. Moreover, influencer marketing serves as a mediator, amplifying the effects of both viral and gimmick marketing on transformation of customer behavior. This behavioral shift is evident in the transition of consumers from passive roles to active contributors, taking on positions such as resellers, dropshippers, affiliates, and co-creators. At the same time, sellers are evolving from traditional marketing practices to utilizing e-commerce, social media, and live streaming to reach wider audiences. By actively engaging consumers, sellers foster a collaborative ecosystem where consumers play a pivotal role in expanding the marketing framework. To sustain long-term consumer engagement in this digital marketing ecosystem, it is essential to prioritize the selection of credible and relevant influencers while providing continuous education and support for resellers, dropshippers, and affiliates. This research strengthens the theory of planned behavior and the diffusion of innovations theory, offering fresh insights into designing marketing campaigns based on the 4Ps of digital marketing (Platform, Page, Program, and Posting) to address the needs of the digital era.
MediVerse : Challenges And Development Of Digital Health Transformation Towards Metaverse in Medicine Yoesoep Edhie Rachmad
Journal of Engineering, Electrical and Informatics Vol. 2 No. 2 (2022): Juni: Journal of Engineering, Electrical and Informatics:
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jeei.v2i2.2504

Abstract

The development of telemedicine and telemedicine to digital health applications, the trend in cyberspace is the use of digitally virtualized social networks. Metaverse is based on the use of technology that enables multisensory interactions between virtual, digital objects and humans. Metaverse is supported by the use of Augmented Reality, Virtual Reality, Cloud Computing, Artificial Intelligence, Health Information Systems technology. This research aims to analyze, evaluate, and test the role of MediVerse in the challenges and development of the transformation of digital health services to the Metaverse in Medicine. This research used 624 informants in five regions of Indonesia with the highest Covid-19 cases, namely DKI Jakarta, West Java, Central Java, East Java and East Kalimantan in the period July 2021 to January 2022. The conclusions of this research are: (1) 624 respondents expressed that they are very satisfied with the current digital medical scenario and the need to implement Metaverse in medicine. This issue shows the potential benefits and importance of the application of Metaverse in Medicine in medical diagnosis, patient monitoring, healthcare training, surgery, medical therapy, and Theranostics. (2)The government is expected to support the progress and development of virtual digital systems in the Metaverse in Medicine in facing the challenges of the second stage of the Covid-19 pandemic, because it does not rule out the possibility that the Covid-19 outbreak will occur again in the next 3-4 years.
Social Media Marketing Mediated Changes In Consumer Behavior From E-Commerce To Social Commerce Yoesoep Edhie Rachmad
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.152

Abstract

Social commerce is growing rapidly in Indonesia due to the ease of use of social media applications. There is a phenomenon in online commerce known as social commerce, where e-commerce users make purchases through social media. Online shopping capabilities on social media have led some e-commerce users to turn to social media for shopping. The aim of this research is to examine and analyze the influence of social commerce on customer switching behavior of e-commerce customers of Tokopedia, Lazada, Shopee, Blibli.com, and Bukalapak, as well as the role of social media marketing mediation on social media Facebook, Instagram, and Tiktok in social influence commerce on customer switching behavior. This research uses a quantitative method, using 300 respondents. The study is located in Jakarta, Bandung, Surabaya, Yogyakarta and Semarang. The results of this research are (1) Social commerce has a positive and significant impact on customer conversion behavior and social media marketing. (2) Social media marketing has a significant positive impact on customer switching behavior, and mediates the impact of social commerce on customer switching behavior. (3) Social Media Marketing has changed the behavior of consumers who not only buy products, but also participate in marketing by liking, sharing and commenting on the product content. Social Media Marketing also changes the behavior of sellers who not only sell products, but also create viral content for their products. (4) The government needs to evaluate, supervise and separate social media and social commerce to protect consumers, business actors and the e-commerce industry.
Co-Authors Budiyanto Budiyanto Khuzaini Khuzaini