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All Journal Jurnal Pendidikan Tata Boga dan Teknologi Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Rosyadah, Nyiayu Amrina
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Education Immunology & microbiology Physics Social Sciences Other

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The Influence Of Marketing Strategies On Consumer Satisfaction At Salsabila Souvenir Shops In Padang City Rosyadah, Nyiayu Amrina; Angraini, Ezi
Jurnal Pendidikan Tata Boga dan Teknologi Vol 4, No 1 (2023): Jurnal Pendidikan, Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptbt.v4i1.6317

Abstract

This study aims to examine and analyze the effect of product quality, price, location, promotion, distribution on consumer satisfaction of Salsabila Souvenir Shop in Padang City and examine and analyze the effect of product quality, price, location, promotion, and distribution simultaneously affect consumer satisfaction of Salsabila Souvenir Shop in Padang City. The type of research used is descriptive and causal research. The population in this study is all consumers of Salsabila Souvenir Shop in Padang City with a sample of 96 people. Data collection techniques are carried out by distributing questionnaires (questionnaires). The data were analyzed using multiple regression analysis. The result of this study is the presence of a negative but significant influence between product variables (X1) to variable Y (Consumer Satisfaction). There is a positive and significant influence between the price variable (X2) and the variable Y (Consumer Satisfaction). There is a positive and significant influence between the location variable (X3) and variable Y (Consumer Satisfaction). There is a positive and significant influence between the promotion variable (X4) and variable Y (Consumer Satisfaction). There is a negative and insignificant influence between the distribution variable (X5) and variable Y (Consumer Satisfaction). Product variables (X1), price (X2), location (X3), promotion (X4), and distribution (X5) simultaneously affect variable Y (Consumer Satisfaction) by 83.1% overall.
Pengembangan Halal Tourism di Malaysia: Studi Lapangan sebagai Pembelajaran Empiris bagi Penguatan Pariwisata Halal Indonesia zaletri, bunga indah; mardiah, fahmi; rosyadah, nyiayu amrina; viozani, ramadhanti; rozana, belly; putra, alfa permata; yulastri, asmar; yuliana, yuliana; azwar, hendri
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 3 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i3.85372

Abstract

The development of halal tourism has become a significant global trend, driven by the increasing number of Muslim tourists worldwide and the demand for Sharia-compliant tourism services. Malaysia is one of the countries that has successfully positioned itself as a leading halal-friendly destination globally. This article aims to analyze the concept, policies, and implementation of halal tourism in Malaysia based on a field study conducted by Master of Tourism students from Padang State University in November 2025. The method used was a descriptive qualitative approach through direct observation, academic discussions, and interviews with stakeholders at the Malaysia Tourism Information Center (MaTiC) and related institutions. The study results indicate that the success of Malaysian halal tourism is supported by strong synergy between the government, religious institutions, the tourism industry, and higher education institutions. In addition to its economic impact, halal tourism also contributes to strengthening cultural identity and community empowerment. This study is expected to serve as a reference for empirical learning and benchmarking for the development of halal tourism in Indonesia.
Co-Authors Angraini, Ezi Asmar Yulastri Azwar, Hendri Mardiah, Fahmi putra, alfa permata rozana, belly Viozani, Ramadhanti Yuliana Yuliana zaletri, bunga indah