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All Journal Jurnal Pendidikan Tata Boga dan Teknologi The Indonesian Journal of Computer Science
Angraini, Ezi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Electrical & Electronics Engineering Engineering Immunology & microbiology Physics Social Sciences Other

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The Influence Of Marketing Strategies On Consumer Satisfaction At Salsabila Souvenir Shops In Padang City Rosyadah, Nyiayu Amrina; Angraini, Ezi
Jurnal Pendidikan Tata Boga dan Teknologi Vol 4, No 1 (2023): Jurnal Pendidikan, Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptbt.v4i1.6317

Abstract

This study aims to examine and analyze the effect of product quality, price, location, promotion, distribution on consumer satisfaction of Salsabila Souvenir Shop in Padang City and examine and analyze the effect of product quality, price, location, promotion, and distribution simultaneously affect consumer satisfaction of Salsabila Souvenir Shop in Padang City. The type of research used is descriptive and causal research. The population in this study is all consumers of Salsabila Souvenir Shop in Padang City with a sample of 96 people. Data collection techniques are carried out by distributing questionnaires (questionnaires). The data were analyzed using multiple regression analysis. The result of this study is the presence of a negative but significant influence between product variables (X1) to variable Y (Consumer Satisfaction). There is a positive and significant influence between the price variable (X2) and the variable Y (Consumer Satisfaction). There is a positive and significant influence between the location variable (X3) and variable Y (Consumer Satisfaction). There is a positive and significant influence between the promotion variable (X4) and variable Y (Consumer Satisfaction). There is a negative and insignificant influence between the distribution variable (X5) and variable Y (Consumer Satisfaction). Product variables (X1), price (X2), location (X3), promotion (X4), and distribution (X5) simultaneously affect variable Y (Consumer Satisfaction) by 83.1% overall.
Manajemen Pembelajaran Online Menggunakan Adobe Flash pada Mata Kuliah Pattiserie Terhadap Capaian Kompetensi Angraini, Ezi; Giatman, M; Maksum, Hasan
The Indonesian Journal of Computer Science Vol. 12 No. 1 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i1.3136

Abstract

Learning media is an instrument that greatly determines the success of the teaching and learning process. Because its existence can directly provide its own dynamics to students. After the spread of the Covid-19 outbreak had an effect on the world of education, changes to the learning system were directed to an online home study policy. This study aims to determine the effectiveness of Adobe Flash CS6 media in online learning towards competency achievement in the Pattiserie course. This research method uses a quantitative method by comparing student learning outcomes online during the pandemic with before the pandemic in the Pattiserie course at the IKK FPP UNP department. Based on data obtained from the 2017 and 2019 batch of Pattiserie semester scores, the average grade for the experimental class was 73.01 and the average grade for the control class was 88.53. From the results above, it can be concluded that a valid and practical media has not been able to replace the effectiveness of Pattiserie learning, in other words, this Pattiserie course is more competent if it is carried out practically in a laboratory because the hierarchy of practical courses must be carried out in a laboratory/workshop.
Co-Authors Giatman, M Hasan Maksum Rosyadah, Nyiayu Amrina