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The Influence Of Marketing Strategies On Consumer Satisfaction At Salsabila Souvenir Shops In Padang City Rosyadah, Nyiayu Amrina; Angraini, Ezi
Jurnal Pendidikan Tata Boga dan Teknologi Vol 4, No 1 (2023): Jurnal Pendidikan, Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptbt.v4i1.6317

Abstract

This study aims to examine and analyze the effect of product quality, price, location, promotion, distribution on consumer satisfaction of Salsabila Souvenir Shop in Padang City and examine and analyze the effect of product quality, price, location, promotion, and distribution simultaneously affect consumer satisfaction of Salsabila Souvenir Shop in Padang City. The type of research used is descriptive and causal research. The population in this study is all consumers of Salsabila Souvenir Shop in Padang City with a sample of 96 people. Data collection techniques are carried out by distributing questionnaires (questionnaires). The data were analyzed using multiple regression analysis. The result of this study is the presence of a negative but significant influence between product variables (X1) to variable Y (Consumer Satisfaction). There is a positive and significant influence between the price variable (X2) and the variable Y (Consumer Satisfaction). There is a positive and significant influence between the location variable (X3) and variable Y (Consumer Satisfaction). There is a positive and significant influence between the promotion variable (X4) and variable Y (Consumer Satisfaction). There is a negative and insignificant influence between the distribution variable (X5) and variable Y (Consumer Satisfaction). Product variables (X1), price (X2), location (X3), promotion (X4), and distribution (X5) simultaneously affect variable Y (Consumer Satisfaction) by 83.1% overall.
Manajemen Pembelajaran Online Menggunakan Adobe Flash pada Mata Kuliah Pattiserie Terhadap Capaian Kompetensi Angraini, Ezi; Giatman, M; Maksum, Hasan
The Indonesian Journal of Computer Science Vol. 12 No. 1 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i1.3136

Abstract

Learning media is an instrument that greatly determines the success of the teaching and learning process. Because its existence can directly provide its own dynamics to students. After the spread of the Covid-19 outbreak had an effect on the world of education, changes to the learning system were directed to an online home study policy. This study aims to determine the effectiveness of Adobe Flash CS6 media in online learning towards competency achievement in the Pattiserie course. This research method uses a quantitative method by comparing student learning outcomes online during the pandemic with before the pandemic in the Pattiserie course at the IKK FPP UNP department. Based on data obtained from the 2017 and 2019 batch of Pattiserie semester scores, the average grade for the experimental class was 73.01 and the average grade for the control class was 88.53. From the results above, it can be concluded that a valid and practical media has not been able to replace the effectiveness of Pattiserie learning, in other words, this Pattiserie course is more competent if it is carried out practically in a laboratory because the hierarchy of practical courses must be carried out in a laboratory/workshop.
Integrating Andragogy and Project-Based Learning to Enhance Life Skills Competency Among Adult Learners Azizah, Zahratul; Solfema, Solfema; Darmansyah, Darmansyah; Angraini, Ezi; Biru, Rembulan Catra Banyu
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 13, No 2 (2025): Kolokium: Publishing October 2025
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v13i2.1198

Abstract

This research the integration of andragogy and project-based learning (PjBL) to enhance life skills competency among adult learners in a fashion training program at LKP Anggrek Padang, Indonesia. Despite the potential of PjBL to foster practical and cognitive skills, its effectiveness in informal adult education remains limited when disconnected from adult-centered learning principles. Using descriptive qualitative methods—participant observation, interviews with 12 learners and one instructor, and document analysis—this study examines how instructional practices align with Malcolm Knowles’ andragogical principles. Findings show that while PjBL engaged learners in collaborative garment-making projects, teaching remained teacher-centered, with rigid instructions and external evaluations. Learner autonomy, experiential reflection, and intrinsic motivation were underemphasized, resulting in missed opportunities to develop critical life skills such as problem-solving, self-direction, and adaptability. The misalignment between adult learners’ characteristics and pedagogical approach highlights a gap in instructor understanding of andragogy. The study concludes that effective life skills development requires more than PjBL implementation—it demands intentional integration with andragogical foundations. Recommendations include andragogy-based teacher training and curriculum redesign for vocational programs targeting adults.
PEMBERDAYAAN MASYARAKAT DALAM PENYEDIAAN MAKAN DAN MINUM BERBASIS PANGAN LOKAL UNTUK MENDUKUNG ASEAN COMMUNITY BASED TOURISM Ferdian, Feri; Yulastri, Asmar; Ravelby, Thesa Alif; Wulandari, Nidia; Wirdawati, Ayu; Angraini, Ezi; Asri, Rahma Risa; Ayu, Tasya Lindia Putri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.50570

Abstract

Pariwisata berbasis masyarakat (Community Based Tourism/CBT) menjadi salah satu strategi penting dalam pengembangan pariwisata berkelanjutan di kawasan ASEAN. Homestay sebagai bagian dari CBT memiliki peran utama dalam menciptakan pengalaman autentik bagi wisatawan, namun kualitas pelayanan homestay di tingkat masyarakat masih menghadapi berbagai kendala, khususnya pada aspek kebersihan, pengelolaan tamu, dan penyediaan menu berbasis potensi lokal. Kegiatan pengabdian masyarakat ini dilaksanakan dengan tujuan memberdayakan masyarakat agar mampu mengelola homestay secara lebih berkualitas melalui pelatihan dan pendampingan. Metode yang digunakan adalah pendekatan partisipatif yang meliputi sosialisasi, pelatihan, praktik pengolahan kuliner berbasis lokal, serta evaluasi. Fokus kegiatan terletak pada pemanfaatan pepaya mulai dari putik, buah muda, hingga matang dan ikan gariang yang diolah menjadi beragam menu khas daerah, serta penerapan standar kebersihan homestay. Hasil kegiatan menunjukkan adanya peningkatan keterampilan masyarakat dalam menyajikan kuliner lokal yang lebih bervariasi, pemahaman yang lebih baik mengenai standar kebersihan, serta meningkatnya kesadaran bahwa homestay merupakan representasi budaya dan kearifan lokal. Kesimpulan dari kegiatan ini menegaskan bahwa peningkatan kualitas homestay berbasis pangan lokal dan pengelolaan higienis dapat mendukung pencapaian tujuan ASEAN CBT, sekaligus memperkuat pemberdayaan dan kemandirian ekonomi masyarakat.