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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Nendy Yuliarrani
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variable Intervening Pada Bank KB Bukopin MT Haryono Jakarta Nendy Yuliarrani; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3484

Abstract

This research aims to determine the influence of Service Quality and Company Image on Customer Loyalty through Customer Satisfaction as an Intervening Variable at Bank KB Bukopin MT Haryono Jakarta. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 112 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Hypothesis testing in this research using Partial Least Squares (PLS) analysis. The research subjects were consumers of Bank KB Bukopin. The results of this research show that the service quality variable has a positive and significant effect on customer satisfaction at Bank KB Bukopin MT Haryono, company image has a positive and significant effect on customer satisfaction at Bank KB Bukopin MT Haryono, service quality has a positive and significant effect on customer loyalty at the Bank KB Bukopin MT Haryono, company image has a positive and significant effect on customer loyalty at Bank KB Bukopin MT Haryono, customer satisfaction has a positive and significant effect on customer loyalty at Bank KB Bukopin MT Haryono, service quality has a positive and significant effect on customer loyalty through customer satisfaction as intervening variables at Bank KB Bukopin MT Haryono and company image have a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable at Bank KB Bukopin MT Haryono.
Upaya Manajemen Stratejik Terhadap Kualitas Pelayanan Konser Blackpink World Tour (Born Pink) Di GBK Dian Sudiantini; Novia Rahmawati; Niken Salsabilla; Nendy Yuliarrani
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 3 (2023): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i3.887

Abstract

Various types of music that exist today, one of which is Korean pop (k-pop), adds color to the world of music and entertainment. One of the most famous music groups from South Korea itself, namely blackpink, in early 2023 has held a world tour concert (born pink) at GBK. The fans were very enthusiastic to watch the concert, especially the blinks who don't only live in JABODETABEK, but also from outside JABODETABEK. The Blackpink concert which was held for two days fulfilled trends on various social media, not only happiness but also other judgments from the audience which made the audience uncomfortable with the concert. So this study aims to evaluate, analyze, and examine strategic management efforts on the service quality of the Blackpink world tour (born pink) concert at GBK. The data were collected directly from the respondents, the tools used in the research were through questionnaires and using SPSS data processing. The results of this study are proven by that strategic management has a significant effect on service quality.
Co-Authors Dian Sudiantini Dovina Navanti Franciscus Dwikotjo Sri Sumantyo Niken Salsabilla NOVIA RAHMAWATI