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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Rifai Apriture Afianto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peran Social Media Influencer dalam Menciptakan Product Value Sebagai Pendorong Green Lifestyle Sustainbility Rifai Apriture Afianto; Dati Putra Nur Akhmad; Nur Fitriani Nikmatussholekha
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i3.4018

Abstract

This research examines the role of social media influencers in shaping product values ​​that encourage a sustainable green lifestyle. With increasing attention to environmental issues, social media influencers have significant potential in influencing consumer behavior through the promotion of environmentally friendly products. A quantitative approach was used to collect data through an online questionnaire. A total of 190 samples were analyzed using Structural Equation Modeling (SEM) with Smart PLS. Participants in this research were selected using a purposive sampling approach based on certain criteria such as having experience purchasing environmentally friendly products. The research results show that social media influencers and product value have a significant effect on Sustainable Green. In addition, influencers play a role in educating consumers about the environmental and social benefits of the product, which in turn increases the value of the product in the eyes of consumers. By promoting products that support sustainability, influencers help encourage the adoption of green lifestyles among the wider community. This research concludes that strategic collaboration between brands and influencers is critical to creating strong product value and contributing to global sustainability efforts.
Analisis Kepercayaan dan Niat Perilaku Konsumen dalam Menggunakan QRIS Guna Mendorong Pengembangan UMKM di Kota Surakarta Rifai Apriture Afianto; Mirzam Arqy Ahmadi
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 2 (2025): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i2.3734

Abstract

The development of digital payment technology, particularly QRIS, facilitates cashless transactions and is expected to promote the growth of Micro, Small, and Medium Enterprises (MSMEs) by simplifying transactions between consumers and business owners. Surakarta was chosen as the research location due to its relatively low number of QRIS users, despite the significant potential to increase the adoption of digital payment systems. The study involved 105 respondents. The analysis results show that Mobile Usability significantly affects Interest, Attitude, and Intention (p < 0.05), while Trust does not significantly affect Interest but does influence Attitude and Intention. Attitude and Intention were found to significantly affect Interest. The model used has an R² value of 0.286 for Interest and 0.419 for Attitude and Intention, indicating that the model effectively explains the relationship between the independent and dependent variables. This study has limitations, including a small sample size and constructs that lack convergent validity, which need to be addressed in future research. The findings provide valuable insights into the impact of QRIS usage and trust on consumer attitudes and intentions in adopting digital financial technology, which is expected to support the development of MSMEs and the digital transformation in Surakarta.
Co-Authors Dati Putra Nur Akhmad Mirzam Arqy Ahmadi Nur Fitriani Nikmatussholekha