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All Journal Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Jurnal Vokasi Indonesia
Ekadyasa, Sartika
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Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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DIGITAL CONTENT MARKETING CONCEPT WITH PERSONAL CUSTOMER EXPERIENCE APPROACH ON RABBITHOLEID INSTAGRAM Ekadyasa, Sartika; Patrissia, Ressa Uli
Jurnal Ilmiah Publipreneur Vol. 12 No. 1 (2024): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v12i1.1409

Abstract

In the middle of customers' growing mistrust of traditional advertising, firms need extremely efficient substitutes for traditional marketing communications. Under these circumstances, digital content marketing (DCM) is gaining prominence on a worldwide scale and is rapidly being recognized as a crucial element in organizations' marketing plans, serving as a supplementary tool to traditional marketing methods. Digital content marketing involves the forming and dissemination of interesting, pertinent, and captivating material by organizations to their intended audience using digital platforms. The research aims to see beyond the notion on marketing using qualitative method by examining the discourse and content of Rabbithole.id's digital material. It focuses specifically on the personal customer experience approach, which has gotten little attention from communication and marketing academics too far. The result finds that DCM is critical in attracting customers, as seen by Rabbithole.id's creation of emotionally resonant material that uses brilliant colors and contains wisdom, factual information, and positive affirmations. Furthermore, we anticipate that each comment will get a response, recognition, and the incorporation of engaging components to increase their audiences. The results also show that periodically analyzing the importance of digital content marketing while utilizing the data gathered to improve content offerings has a favorable impact on content marketing efficacy. Findings and results have the potential to make significant theoretical advances in digital content marketing academically and to increase practitioners' abilities to maximize the design and execution of digital content marketing campaigns.  Keyword:social media content, digital contentmarketing, personal customerexperience, Instagram 
The Influence of Environmental Knowledge on Pro-Environmental Lifestyles of UI Vocational Students Domiciled in the Jabodetabek Area Ekadyasa, Sartika; Krypton, Arius
Jurnal Vokasi Indonesia Vol. 12, No. 2
Publisher : UI Scholars Hub

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Abstract

The environmental crisis demands the younger generation, especially students, to play an active role in implementing an environmentally friendly lifestyle. This study aims to determine the influence of environmental knowledge on the pro-environmental lifestyle of students in the Jabodetabek area. Using a quantitative survey method on 100 students, the data was analyzed through simple linear regression. The results showed that environmental knowledge significantly influenced pro-environmental lifestyle (p < 0.05), while family support and access to environmentally friendly facilities also played important roles. These findings support the importance of environmental education at the college level to shape sustainable behavior.
Co-Authors krypton, arius Patrissia, Ressa Uli Uli Patrissia, Ressa