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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Dinasti International Journal of Education Management and Social Science Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Social Service and Research Journal of Social Research Mediator: Jurnal Komunikasi Communica : Journal of Communication
Patrissia, Ressa Uli
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Dialectic Perspective on Interpersonal Conflict of Pre-Divorce and Its Reconciliation Patrissia, Ressa Uli; Jamalullail
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3505

Abstract

This research examines the Dialectic Perspective of Interpersonal Conflict of Pre-Divorce and Its Reconciliation. The development of the divorce rate in Indonesia has reached its peak in 2022 compared to the last six years. These phenomena interest the researcher in discovering how the married couple in dispute can resolve their marriage and repair their relationship. This research is based on the theory of relational dialectics as a ground theory, supported by narrative sense-making as the middle theory, and complemented by dialogic listening theory as the applied theory for supporting conflict resolution. The method used was a qualitative descriptive approach to study the case of four informants with criteria determined by the researcher. The results of this study indicate a framework dimension from the precursor of marriage conflict, namely individual character and family character, forward to the process of the conflict where the dimension of interpersonal conflict and addressing or problem-solving of the conflict is found, to the reconciliation dimension that contributes to the success of reconciliation such as time, agreement, use of future narrative, satisfaction, financial performance, habitual interdependence, and religion and cultural constraints.
DIGITAL CONTENT MARKETING CONCEPT WITH PERSONAL CUSTOMER EXPERIENCE APPROACH ON RABBITHOLEID INSTAGRAM Ekadyasa, Sartika; Patrissia, Ressa Uli
Jurnal Ilmiah Publipreneur Vol. 12 No. 1 (2024): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v12i1.1409

Abstract

In the middle of customers' growing mistrust of traditional advertising, firms need extremely efficient substitutes for traditional marketing communications. Under these circumstances, digital content marketing (DCM) is gaining prominence on a worldwide scale and is rapidly being recognized as a crucial element in organizations' marketing plans, serving as a supplementary tool to traditional marketing methods. Digital content marketing involves the forming and dissemination of interesting, pertinent, and captivating material by organizations to their intended audience using digital platforms. The research aims to see beyond the notion on marketing using qualitative method by examining the discourse and content of Rabbithole.id's digital material. It focuses specifically on the personal customer experience approach, which has gotten little attention from communication and marketing academics too far. The result finds that DCM is critical in attracting customers, as seen by Rabbithole.id's creation of emotionally resonant material that uses brilliant colors and contains wisdom, factual information, and positive affirmations. Furthermore, we anticipate that each comment will get a response, recognition, and the incorporation of engaging components to increase their audiences. The results also show that periodically analyzing the importance of digital content marketing while utilizing the data gathered to improve content offerings has a favorable impact on content marketing efficacy. Findings and results have the potential to make significant theoretical advances in digital content marketing academically and to increase practitioners' abilities to maximize the design and execution of digital content marketing campaigns.  Keyword:social media content, digital contentmarketing, personal customerexperience, Instagram 
AISAS-Based Content Writing Strategies to Increase Instagram Engagement: A Case Study of News Accounts @Tvonenews Amalia, Sophie Sita; Patrissia, Ressa Uli
Journal of Social Research Vol. 4 No. 8 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i8.2715

Abstract

The rapid growth of digital media has transformed how news is consumed, with Instagram emerging as a key platform for information dissemination. However, many news accounts, including @tvonenews, struggle with low audience engagement due to ineffective content strategies. This study examines how AISAS (Attention, Interest, Search, Action, Share)-based content writing strategies can enhance engagement on Instagram news accounts. This study aims to analyze the content writing strategy on the Instagram account @tvonenews in increasing audience engagement through the AISAS (Attention, Interest, Search, Action, Share) model approach. The method used is qualitative descriptive, employing observation techniques, literature studies, and interviews. The results show that the use of catchy headlines, informative and persuasive captions, and the integration of call-to-action (CTA) and relevant hashtags significantly increases engagement rates. Content that has been intervened shows an increase in the number of likes, comments, shares, and saves compared to before. The application of the AISAS model has proven effective in shaping two-way engagement with audiences and strengthening media imagery in the digital age. This research provides practical contributions for media institutions in designing content that is more communicative and responsive to information consumption behavior on social media.
Extended Reality (XR) Technologies That Threaten Democracy: Criticism of Virtual Reality Manipulation Patrissia, Ressa Uli
International Journal of Social Service and Research Vol. 5 No. 8 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i8.1287

Abstract

This study aims to analyze how Extended Reality (XR) technology, as a product of modernity, threatens democracy by evaluating the role of digital gatekeepers in constructing reality and representational dominance. Employing a critical hermeneutics method within a critical communication paradigm, the research reveals that XR produces sensory experiences that diminish users’ reflective capacity toward shared reality. Findings indicate that XR is used to build hegemonic narratives through algorithmic personalization, leading to epistemic dissociation and the weakening of public deliberation. Nonetheless, user resistance is emerging, albeit limited. This research asserts that XR represents a new power arena in the digital ecosystem, demanding ethical regulation and critical digital literacy.
Strategi Digital Branding Pendidikan Vokasi: Integrasi AISAS Model, Algorithmic Media Theory, dan Brand Awareness Hierarchy Alfarizy, Razky Didhan; Patrissia, Ressa Uli
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.6194

Abstract

Penelitian ini bertujuan untuk menjelaskan strategi pengelolaan konten kreatif pada akun Instagram @lp3i.indonesia dan mengevaluasi efektivitasnya dalam meningkatkan Brand awareness LP3I College sebagai institusi pendidikan vokasi dua tahun siap kerja. Dengan menggunakan pendekatan kualitatif-deskriptif berbasis studi kasus, data dikumpulkan melalui observasi partisipatif selama lima bulan dan dianalisis menggunakan teknik thematic mapping dan pattern matching. Penelitian ini menggabungkan tiga pendekatan teoritis utama: Algorithmic Media Theory (AMT), model AISAS (Attention, Interest, Search, Action, Share), dan Brand awareness Hierarchy. Hasil penelitian menunjukkan bahwa strategi konten visual naratif (reels, caption storytelling, dan CTA interaktif) yang selaras dengan algoritma Instagram dapat meningkatkan awareness digital dari level recognition ke recall. Selain itu, keterlibatan emosional dan social sharing turut berkontribusi terhadap pembentukan advokasi merek. Dengan demikian, penelitian ini menawarkan model strategis komunikasi digital berbasis algoritma yang dapat direplikasi pada institusi pendidikan lainnya.
A PRISMA Systematic Review of AISAS Model Implementation to Enhance User Engagement on Instagram (2015–2025) Patrissia, Ressa Uli
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5496

Abstract

This study presents a systematic synthesis of research on the implementation of the AISAS (Attention, Interest, Search, Action, Share) model to enhance user engagement on Instagram from 2015 to 2025. Using the PRISMA 2020 protocol, 58 scholarly articles were analyzed to identify thematic patterns, best practices, and research gaps. The findings confirm that AISAS has been widely applied in influencer marketing, visual content strategies, brand awareness campaigns, and user-generated content, et the Search and Share stages remain underexplored. The study contributes a key novelty by proposing the Adaptive AISAS Cycle (AAC), which reconceptualizes AISAS not as a linear funnel but as a recursive engagement loop, where Search renews Attention and Share reinforces Interest. This cyclical interpretation better reflects the iterative dynamics of digital consumer behavior shaped by algorithmic personalization, emotional storytelling, and participatory culture. Theoretically, this study enriches digital marketing literature by advancing AISAS into an adaptive cycle, while practically it provides guidance for designing Instagram strategies that sustain long-term engagement and brand advocacy.
Integrating VR in Communication Practices: A Multisectoral Narrative Review with Emphasis on Education, Healthcare, and Marketing in Global Contexts Pratama, Alfian; Patrissia, Ressa Uli
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.646

Abstract

The integration of Virtual Reality (VR) and immersive technologies in communication is reshaping how individuals engage, interact, and learn across various sectors. This narrative review explores the applications and challenges of VR in education, healthcare, marketing, and cultural heritage communication. The study aimed to analyze current literature to uncover the transformative potential and limitations of VR-based communication practices. The review utilized a comprehensive literature search in databases such as Scopus, PubMed, and Google Scholar using keywords including "Virtual Reality," "Immersive Communication," "Augmented Reality," and "Narrative Review." Inclusion criteria prioritized peer-reviewed studies from 2010 to 2024 focusing on VR applications in communication contexts. Studies unrelated to communication, non-empirical works, and unpublished materials were excluded. Results show that VR enhances learning outcomes, social-emotional skills, and engagement in educational settings; improves therapeutic communication and patient care in healthcare; strengthens brand engagement in marketing; and facilitates access to cultural content globally. However, key challenges remain, including infrastructure limitations, cost barriers, social adaptation, and regulatory issues. Factors such as policy support, stakeholder training, and equitable design are vital for broader adoption. This review emphasizes the strategic role of VR in modern communication while calling for interdisciplinary research and policy reforms to ensure ethical and inclusive deployment. Addressing these systemic and contextual barriers is essential to realizing VR’s full potential.
Demagog Hoaks Kapitalisme Digital Perspektif Theodor W. Adorno dan Budaya Massa Patrissia, Ressa Uli; Husni, Mochamad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i5.15860

Abstract

Kekhawatiran tentang pengaruh kapitalisme terhadap masyarakat, seperti yang diungkapkan oleh Adorno dan Horkheimer dalam Dialectic of Enlightenment. Tujuannya untuk memahami bagaimana industri budaya dan digitalisasi memengaruhi budaya dan politik kontemporer. Metode penelitian melibatkan analisis literatur dan data dari berbagai sumber untuk menggambarkan dampak digitalisasi, khususnya dalam penyebaran berita palsu dan pembentukan opini publik. Hasil menunjukkan bahwa teknologi, seperti media sosial dan kecerdasan buatan, telah menjadi alat utama dalam memengaruhi persepsi dan perilaku politik masyarakat. Hal ini tercermin dalam penyebaran berita palsu yang semakin meluas dan penggunaan teknologi untuk memanipulasi opini publik. Kesimpulannya, perlu perhatian serius terhadap masalah ini, dengan memperkuat literasi digital dan kritis masyarakat serta menegakkan regulasi yang membatasi penyebaran berita palsu.
Co-Authors Alfarizy, Razky Didhan Amalia, Sophie Sita Ekadyasa, Sartika Jamalullail Mochamad Husni Pratama, Alfian