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All Journal Bussman Journal : Indonesian Journal of Business and Management MDP Student Conference
Cahyani, Natasya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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A Quantitative Analysis of Stock Price in The Indonesian Industrial Sector Venice, Gracea; Cahyani, Natasya; Marpaung, Sandy Estrina Claudya; Ramadani, Arienda Gitty
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7050

Abstract

This research examines the impact of Return on Equity (X1), Net Profit Margin (X2), Debt to Equity Ratio (X3), and Price Earnings Ratio (X4) on stock prices (Y). Research was conducted on industrial companies listed on the Indonesia Stock Exchange in 2020-2022. The sampling technique used was purposive sampling and there were 33 out of 63 industrial companies that met the criteria. Research analysis uses IBM SPSS 27 software for multiple linear regression analysis. The analytical methods used are the classic assumption test which includes the normality test, heteroscedasticity test, multicollinearity test, and autocorrelation test, and the suitability model through the F test and coefficient of determination test, and hypothesis testing through the T test. The research proves X1 and X2 variables have a significant effect on stock prices, while X3 and X4 variables do not. These findings offer valuable insights for investors in evaluating industrial sector performance.
ANALISIS PENERAPAN MANAJEMEN HUBUNGAN PELANGGAN PADA UMKM BOS ALPUKAT DI KOTA BATAM Hasan, Golan; Amri, Muhammad Ikhwanul; Cahyani, Natasya; Nanda, Monica; Brecillia, Vanesha
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.389

Abstract

This study aims to analyze the application of customer relationship management (CRM) in Bos Alpukat MSMEs located in Batam City. This MSME is engaged in the avocado-based contemporary beverage sector and relies on digital strategies and direct interaction in reaching and retaining customers. Using a descriptive qualitative approach, data was obtained through semi-structured interviews with business owners and field observations of operational activities and digital communication strategies. The results show that Bos Alpukat has implemented several important dimensions of CRM, such as focus on key customers, use of social media-based technology, and responsive service. However, the implementation of customer data recording systems and knowledge management has not been optimized. By strengthening customer data utilization and strategic relationship management, Bos Alpukat has the potential to increase long-term customer loyalty and value. This research is expected to contribute to the development of adaptive CRM strategies in a resource-constrained but digitally dynamic MSME environment.
Co-Authors Amri, Muhammad Ikhwanul Brecillia, Vanesha Golan Hasan, Golan Marpaung, Sandy Estrina Claudya Nanda, Monica Ramadani, Arienda Gitty Venice, Gracea