Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS MDP Student Conference
Cahaya, Wirandry Baja
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Penerapan Manajemen Risiko Pada UMKM D'Sate Putri, Suci Changyoni; Leonardi, Steven Aditya; Cahaya, Wirandry Baja; Priscilla, Yuddy Giovanna
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7259

Abstract

Bisnis kecil dan menengah (UMKM) menghadapi berbagai risiko dalam operasional sehari-hari mereka. Oleh karena itu, penerapan manajemen risiko menjadi penting untuk meminimalkan kerugian dan meningkatkan kesempatan pertumbuhan. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan studi kasus terhadap UMKM D'sate. Data dikumpulkan melalui wawancara dengan pemilik usaha dan anggota tim manajemen, observasi langsung di tempat usaha, serta analisis dokumen terkait. Hasil analisis menunjukkan bahwa penerapan manajemen risiko pada UMKM D'sate memberikan dampak yang positif pada kinerja dan keberlanjutan bisnis. Dengan mengendalikan risiko-risiko, UMKM D'sate dapat meminimalkan kerugian dan meningkatkan kepercayaan pelanggan. Selain itu, UMKM D'sate juga dapat meningkatkan kualitas produk dan pelayanan, sehingga dapat meningkatkan kepuasan pelanggan dan memperluas pangsa pasar. Namun, terdapat beberapa tantangan yang mungkin dihadapi dalam penerapan manajemen risiko pada UMKM D'sate, seperti keterbatasan sumber daya dan keterbatasan pengetahuan dan keterampilan dalam menerapkan manajemen risiko.
KUALITAS MEDIS, LAYANAN DAN HARGA: PENENTU LOYALITAS WISATAWAN MEDIS INDONESIA KE MALAYSIA Cahaya, Wirandry Baja; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2006

Abstract

This study aims to analyze the influence of medical quality, service quality, and price fairness on satisfaction and their impact on loyalty of Indonesian patients undergoing medical tourism in Malaysia. This study used a quantitative approach with a survey method, where data were collected through structured questionnaires from 200 respondents who had received medical services at several leading hospitals in Malaysia. The data analysis technique was carried out using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to test the relationship between the study variables. The results showed that medical quality and service quality had a positive and significant effect on patient satisfaction, confirming the importance of diagnostic accuracy, treatment effectiveness, and the professionalism of medical and non-medical personnel in shaping the experience of cross-border medical tourism. In contrast, price fairness did not have a significant effect on satisfaction, indicating that Indonesian patients prioritize clinical outcomes and service quality over price considerations. Furthermore, patient satisfaction was shown to have a very strong and significant influence on loyalty, which was reflected in the intention to return and authorize medical services in Malaysia. These findings provide theoretical and practical support for the development of medical tourism policies, particularly in efforts to strengthen the competitiveness of domestic healthcare services in Indonesia.
Co-Authors Fahlevi, Renza Leonardi, Steven Aditya Priscilla, Yuddy Giovanna Putri, Suci Changyoni Sinambela, Fitriana Aidnilla