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Ramadhani, Aisyah Fatihah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analisis Pengaruh Kualitas Pelayanan & Harga Terhadap Kepuasan Konsumen Restoran Nasi Kebuli Kemonya Ramadhani, Aisyah Fatihah; Kasih, Yulizar
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7390

Abstract

This research aims to examine service quality and price on consumer satisfaction. The population in this study were consumers who had visited Nasi Kebuli Kemonya more than twice. With 340 samples and using the Slovin technique. Data analysis uses multiple linear regression analysis. The results of the analysis show that service quality and price have a positive and significant effect partially and simultaneously.
Co-Authors Yulizar Kasih