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All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Sadewa: Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial
Lu' Lu Ul Maknunah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Pengaruh Konten Marketing Terhadap Minat Beli Pengguna Tik Tok Shop Alfi Antika; Lu' Lu Ul Maknunah
Jurnal Sadewa : Publikasi Ilmu Pendidikan, pembelajaran dan Ilmu Sosial Vol. 1 No. 3 (2023): Agustus : Publikasi Ilmu Pendidikan, pembelajaran dan Ilmu Sosial
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/sadewa.v1i3.34

Abstract

In marketing communications there is a marketing mix, one of which is promotion. Content marketing is said to be a marketing strategy by creating or creating content that is solicitation with the aim of providing information to potential customers. With a good and appropriate content marketing strategy then create a positive and good image for a product or service brand in order to attract buying interest from target consumers. This study used the Disproportionate Stratified Random Sampling technique (stratified random disproportionate sampling), with the target of students of the Social and Political Faculty of Balitar Blitar Islamic University, a total population of 140 students and a sample of 136 students. Data collection techniques were field observations, literature studies and questionnaires. The results of the research from various tests that have been carried out on 140 respondents to answer the statements that have been submitted, in this study there is a conclusion that the relationship between Marketing Content (X) and Purchase Intention (Y) has a positive or significant effect.
Pengaruh Kualitas Produk terhadap Keputusan Pembelian: (Studi Kasus di Outlet Dea Cake and Bakery Jalan Veteran Blitar) Muhamad Adam Badar; Lu' Lu Ul Maknunah; M. Halim Fawazi
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 3 (2025): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i3.1222

Abstract

This study aims to analyze the influence of product quality on consumer purchasing decisions at the Dea Cake and Bakery outlet located on Jalan Veteran, Blitar. Product quality in this study was measured through several indicators, namely aesthetics, features, performance, durability, and product reliability. This study used a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to 100 respondents who were consumers of the outlet. The data analysis technique used was simple linear regression analysis to determine the extent of the influence of product quality on purchasing decisions. The results showed that product quality has a positive and significant influence on consumer purchasing decisions. In other words, the better the quality of the product offered, the more likely consumers are to make a purchase. This finding demonstrates the importance of maintaining and improving product quality as a primary strategy in maintaining consumer loyalty and increasing sales volume. Therefore, Dea Cake and Bakery management is advised to continuously evaluate and innovate its product quality to meet consumer expectations and satisfaction on an ongoing basis.
Co-Authors Alfi Antika M. Halim Fawazi Muhamad Adam Badar