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All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Manajemen Bisnis Era Digital PESHUM
M. Halim Fawazi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Brand Image dan Promosi terhadap Loyalitas Pelanggan pada Split Espresso Coffee Shop Kota Blitar Silviana Dita Fernanda; Hanik Amaria; M. Halim Fawazi
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.685

Abstract

The purpose of the study was to determine the effect of brand image and promotion on customer loyalty at Split Espresso Coffee Shop, Blitar City. The research method chosen was quantitative descriptive, with a research sample of 100 respondents. Sampling used a purposive sampling technique that met the criteria as Split Espresso Coffee Shop customers in Blitar City who had visited twice or more. The results of the study showed that the brand image variable had a significant value of 0.000 <0.05, which means that partially brand image had an effect on customer loyalty, the promotion variable had a significant value of 0.707> 0.05, and partially promotion had no effect on customer loyalty. The results of the simultaneous test of significant value 0.000 <0.05, which means that all variables simultaneously affect customer loyalty at Split Espresso Coffee Shop, Blitar City.
Pengaruh Kualitas Produk terhadap Keputusan Pembelian: (Studi Kasus di Outlet Dea Cake and Bakery Jalan Veteran Blitar) Muhamad Adam Badar; Lu' Lu Ul Maknunah; M. Halim Fawazi
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 3 (2025): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i3.1222

Abstract

This study aims to analyze the influence of product quality on consumer purchasing decisions at the Dea Cake and Bakery outlet located on Jalan Veteran, Blitar. Product quality in this study was measured through several indicators, namely aesthetics, features, performance, durability, and product reliability. This study used a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to 100 respondents who were consumers of the outlet. The data analysis technique used was simple linear regression analysis to determine the extent of the influence of product quality on purchasing decisions. The results showed that product quality has a positive and significant influence on consumer purchasing decisions. In other words, the better the quality of the product offered, the more likely consumers are to make a purchase. This finding demonstrates the importance of maintaining and improving product quality as a primary strategy in maintaining consumer loyalty and increasing sales volume. Therefore, Dea Cake and Bakery management is advised to continuously evaluate and innovate its product quality to meet consumer expectations and satisfaction on an ongoing basis.
Analisis Strategi Pemasaran pada Penjahit Rumahan (Studi Kasus Pada Ibu Iis di Kota Blitar) Nurmayanti; Lu'lu Ul Maknunah; M. Halim Fawazi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11498

Abstract

Strategi pemasaran merupakan elemen penting dalam menunjang keberhasilan usaha, termasuk pada sektor informal seperti penjahit rumahan. Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Ibu Iis, seorang penjahit rumahan di Kota Blitar, serta mengidentifikasi faktor-faktor yang memengaruhi keberhasilan strategi tersebut dan meninjau bagaimana respon konsumen terhadap produk serta layanan yang diberikan. Metode penelitian yang diterapkan berupa kualitatif deskriptif, dengan cara pengumpulan data menggunakan observasi, wawancara, serta dokumentasi. Analisis data mengacu pada pendekatan Marketing Mix (produk, harga, tempat, promosi) dan analisis SWOT. Hasil penelitian menunjukkan bahwa keberhasilan strategi pemasaran dipengaruhi oleh kualitas jahitan, ketepatan waktu, fleksibilitas pelayanan, serta hubungan yang dekat dengan pelanggan. Konsumen memberikan respon positif terhadap layanan kustomisasi, kenyamanan proses konsultasi, dan ketepatan hasil akhir, yang memperkuat loyalitas mereka.
Co-Authors Hanik Amaria Lu' Lu Ul Maknunah Lu'lu Ul Maknunah Muhamad Adam Badar Nurmayanti Silviana Dita Fernanda