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All Journal International Journal Mathla'ul Anwar of Halal Issues Journal of Innovative and Creativity
Sukmawati, Mila
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Religion Agriculture, Biological Sciences & Forestry Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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ANALISIS PROSES PRODUKSI PENGGILINGAN DAGING DALAM PERSPEKTIF INDUSTRI HALAL: Studi Kasus Usaha Penggilingan Daging Bakso Alex Jambi Pratiwi, Heni; Sukmawati, Mila; Sari, Melta Vatmala; Agipta, Fazza Aulia; Fitri, Ema
International Journal Mathla’ul Anwar of Halal Issues Vol. 4 No. 1 (2024)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202441.98

Abstract

Usaha Penggilingan Daging Bakso Alex di Pasar Aur Duri Kota Jambi menjadi salah satu sektor industri makanan halal. Tujuan Penelitian ini dilakukan adalah menganalisis Usaha Penggilingan Daging Bakso Alex dalam upaya melakukan perbaikan proses produksi untuk mencapai sertifikasi halal. Penelitian ini menggunakan pendekatan kualitatif dengan kombinasi teknik pengumpulan data, termasuk observasi, wawancara mendalam, dan analisis dokumen. Berdasarkan hasil observasi ditemukan bahwa Usaha penggilingan daging bakso Alex belum memiliki sertifikasi halal, Usaha penggilingan daging bakso alex belum melibatkan pengelolaan yang cermat mulai dari pemilihan bahan baku, proses produksi, dan penyimpanan. Hal ini penting dilakukan untuk memastikan bahwa adonan bakso yang dihasilkan sesuai dengan prinsip-prinsip halal dalam Islam.
Strategi Pemasaran Pembiayaan Produk BSI Oto Dalam Menarik Minat Masyarakat Kota Jambi Pada Bank Syariah Indonesia (KCP Jambi Sipin Bakaruddin) Sukmawati, Mila; Rafiqi, Rafiqi; Amri, Ary Dean
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4166

Abstract

This study aims to analyze the marketing strategy of BSI Oto financing products in attracting public interest in Jambi City at Bank Syariah Indonesia KCP Jambi Sipin Bakaruddin. The research employed a qualitative descriptive method with data collection techniques including observation, interviews, and documentation. The results indicate that the implemented marketing strategy encompasses the application of the marketing mix (7P), namely quality products based on murabahah contracts, competitive pricing, strategic branch locations, promotion through cooperation with dealers and digital media, professional services, transparent financing processes, and representative physical evidence of facilities. The main obstacles encountered are the low level of public understanding of sharia-based financing and intense competition with conventional financing institutions. The proposed alternative strategies include intensifying public education, optimizing digital promotion, and strengthening partnerships with vehicle dealers. This research is expected to serve as a reference for the development of sharia financing marketing strategies.
Co-Authors Agipta, Fazza Aulia AMRI, ARY DEAN Fitri, Ema Pratiwi, Heni Rafiqi Sari, Melta Vatmala