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All Journal Solidaritas Sains Natural: Journal of Biology and Chemistry
Aditya, Muhammad Hafizh
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Education

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PENGGUNAAN MEDIA SOSIAL INSTAGRAM & TIKTOK NAGITA TRANSPORT DALAM MENINGKATKAN BRAND AWARNESS: PENGGUNAAN MEDIA SOSIAL INSTAGRAM & TIKTOK NAGITA TRANSPORT DALAM MENINGKATKAN BRAND AWARNESS Aditya, Muhammad Hafizh; Sarjono, Herning Suryo; Sihabbuddin, Sihabbuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The research has a background in the current development of business companies, Nagita Transport is a service business company that is still relatively new, and uses Instagram and Tiktok social media to provide brand awareness to its community. aims to analyze the use of Instagram and Tiktok social media carried out by Nagita Transport. and how to increase Brand Awareness through social media Instagram and Tiktok Nagita Transport. According to Nasrullah (2015), the characteristics of social media provide information about Instagram and TikTok social media, as well as the Instagram theory, according to Atmoko (2012), which provides several features that can be used by Instagram users to provide more information to the public. And there is a theory from Chusumastuti regarding the use of Tiktok. Through a qualitative approach, data was collected through observing features and content from Instagram and Tiktok Nagita Transport. as well as making direct observations at the Nagita Trans Utama company office. And conducted an interview with several Instagram and Tiktok followers from Nagita Transport. The research results show that the use of social media provides followers with everything they can remember so that they can remember it well, from the use of Instagram and Tiktok social media within the Nagita Transport company by using the features of each social media, The use of social media on Instagram is: hashtags, location, follow, share, like, comments and mentions as well as photo and video content. For use of social media on TikTok in the form of: hashtags, comments, shares and video content. With the use of social media Instagram and TikTok, it provides brand awareness to the public. So that the public can properly recognize the name, logo, slogan, characteristics of the Nagita Trans Utama Company. Keywords: Social Media, Instagram, Tiktok, Brand Awareness
Synthesis of Iron Nanoparticle Using Polyphenol Bioreductor from Red Pomegranate Extract Aditya, Muhammad Hafizh; Sugiarti, Sri; Charlena
Sains Natural: Journal of Biology and Chemistry Vol. 14 No. 3 (2024): Sains Natural
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/jsn.v14i3.719

Abstract

Nano zero valent iron (nZVI) has been utilized for environmental remediation and raw water treatment. The NaBH4 reductor, utilized in iron nanoparticle synthesis, yielded easily oxidized and agglomerated material. Using polyphenol as a bioreductor resulted in a more stable material. The purpose of this research is to synthesize and compare quality of nZVI utilizing NaBH4 (C-nZVI) to nZVI utilizing polyphenol from spent tea and the peel of pomegranate (G-nZVI) and determine the efficiency of pomegranate peel G-nZVI in reducing dissolved organic matter. The iron nanoparticle was synthesized by reducing FeCl3 salt in a water solvent. C-nZVI material was generated as a black powder, whereas G-nZVI materials were black flakes. The band gap energy values of these three materials indicate that they have reached the nanoscale. All three materials had entire nZVI unitary groups based on its FTIR spectrums. The X-ray diffractogram did not clearly show the core of the phase crystals. The G-nZVI from the peel of pomegranate had a greater distribution and mean material size than the spent tea G-nZVI. Both zeta potentials G-nZVI demonstrate that the materials were stable in the aqueous medium. After two hours of incubation, G-nZVI pomegranate peel at room temperature and dark conditions achieved an optimal dissolved organic matter breakdown rate of 98%.
Co-Authors Charlena Ida Ayu Putu Sri Widnyani Sarjono, Herning Suryo Sihabbuddin, Sihabbuddin