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PEMETAAN POTENSI UNGGULAN INDUSTRI RUMAH TANGGA (HOME INDUSTRY) DI DESA JEDONG KABUPATEN MALANG Rifky, Rifky Aldila Primasworo; Rahma, Pamela Dinar; Lestari, Eva Ayu
Jurnal Qua Teknika Vol 14 No 1 (2024): Maret 2024
Publisher : Universitas Islam Balitar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/quateknika.v14i1.3173

Abstract

Jedong Village has quite a number of home industries that have the potential to be able to compete outside the village area. There are several home industries that require special development according to the needs and conditions, especially to strengthen the identity of each Jedong village home industry. This home industry also faces several problems, namely the absence of a logo on home industry products, packaging designs for plastic and wrapping paper, business cards that can be given to customers, business banners at production sites. The purpose of this study was to find out the strategy for increasing the superior potential of home industries in Jedong Village, Malang Regency. The method used in this research is SWOT analysis, which is a strategic planning method used to evaluate strengths, weaknesses, opportunities, and threats in a business. The results of the SWOT analysis based on the calculation of the IFAS and EFAS tables. The strategy that must be implemented is to support fast growth policies. Stable Growth Strategy is a strategy to maintain existing growth. Keywords: Home Industry, Strategy, SWOT Analysis
Peningkatan Pengetahuan dan Kesadaran Lingkungan Masyarakat Melalui Seminar dan Evaluasi Kuesioner di Desa Rejosari Barat Sugiharto, Prasetyawan Aji; Iswari, Ismi Islamia R; Santoso, Yan Imam; Najib, Muhammad Reza Ainun; Solikhah, Dina Afriyana; Sakinatuzzulfia, Najma; Saffanah, Sa’adatun; Lestari, Eva Ayu; Fatma, Laylatul; Putri, Rosalidya
Abdimas Indonesian Journal Vol. 6 No. 1 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1313

Abstract

The purpose of this community service activity was to raise awareness among the people of West Rejosari Village about the importance of environmental preservation in response to the low level of environmental awareness and improper waste management practices commonly found in rural areas through seminars and outreach. An interactive seminar designed as an educational counseling activity with speakers from the Batang Regency Environmental Agency was conducted, incorporating interactive discussions, question-and-answer sessions, and basic household waste management practices. The activity involved 19 participants consisting of women from the Family Welfare Movement (PKK), youth from the Youth Organization (Karang Taruna), and local community leaders. Evaluation was carried out using a structured questionnaire with yes/no indicators. The results showed that all respondents (100%) stated that the material was easy to understand, clearly delivered, relevant to their daily lives, and provided new environmental knowledge. Participants also reported increased motivation to adopt environmentally friendly behaviors and greater concern for environmental issues. Although the number of participants was limited, these findings indicate that seminar-based environmental counseling contributes practically to improving community knowledge and awareness of environmental conservation.