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All Journal Jurnal Ekonomi dan Bisnis Jagaditha
Ananda, Putu Divira Vidya
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Economics, Econometrics & Finance

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Online Customer Review, Online Customer Rating, and Payment Guarantee Influence on Purchase Intention Ananda, Putu Divira Vidya; Yasa, Ni Nyoman Kerti; Ekawati, Ni Wayan; Warmika, I Gde Ketut
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.2.2023.125-133

Abstract

The purpose of this study was to analyze the effect of online customer reviews, online customer ratings, and payment guarantees on the purchase intention of e-commerce Shopee consumers in Denpasar. This study used a quantitative approach which was carried out on e-commerce Shopee consumers in Denpasar by using a questionnaire on 130 respondents. The data analysis technique used is multiple linear regression. The results of the study show that online customer reviews have a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar. The online customer rating has a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar. The payment guarantee has a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar.
Co-Authors I Gde Ketut Warmika Ni Nyoman Kerti Yasa Ni Wayan Ekawati