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All Journal JAM : Jurnal Aplikasi Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Kepariwisataan Asian Management and Business Review Jurnal Abdi Kesehatan dan Kedokteran Journal Research of Social Science, Economics, and Management Journal of Economics and Public Health
Ni Wayan Ekawati
Institut Hindu Dharma Negeri Denpasar
Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Literature Review Sensory Marketing Analysis: Theoretical Foundations, Practical Applications, and Their Impact on Consumer Behavior Richadinata, Kadek Riyan Putra; Wardana, I Made; Ekawati, Ni Wayan; Aksari, Ni Made Asti
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i4.5391

Abstract

Sensory marketing has emerged as an important strategy for businesses aiming to create lasting impressions and emotional connections with consumers. This study explores the theoretical foundations, practical applications, and impact of sensory marketing on consumer behavior. Sensory stimuli—such as visual, auditory, olfactory, gustatory, and tactile elements—play a critical role in shaping consumer perceptions and behaviors. The study suggests that sensory marketing not only influences immediate purchase decisions but also fosters long-term brand loyalty by creating memorable experiences. This study systematically reviews the current literature to evaluate the effectiveness of sensory marketing across multiple contexts, including physical retail environments, e-commerce, and the luxury goods market. data search with the keywords typed to search for articles are: "sensory marketing impact on consumer behavior", "sensory marketing impact on purchase intention", "sensory marketing impact on digital purchase decision", "Sensory marketing impact on purchase satisfaction", " sensory marketing impact on Product Perception”, “sensory marketing impact on price perception and “sensory marketing impact on with result 13 article that meet the inclusion and exclusion criteria” from 2014-2024. The study found that sensory marketing can enhance brand differentiation and consumer engagement, especially when integrated across multiple sensory touchpoints. the study highlights the importance of sensory consistency in building trust and loyalty. The reviewed studies emphasize the significant influence of sensory elements such as scent, color, music, and product packaging on consumer satisfaction, purchase intention, and decision-making processes, such as virtual reality and immersive e-commerce experiences, have also been identified as key drivers of sensory marketing success. The interaction of sensory stimuli and consumer responses is critical to developing effective marketing strategies that enhance consumer experiences and foster brand loyalty in today's competitive marketplace.
Aksesibilitas Dengan Motivasi Ibu Hamil Dalam Melakukan Kunjungan ANC K1 Murni: Accessibility with Pregnant Women's Motivation to Perform Pure ANC K1 Visit Ekawati, Ni Wayan
Jurnal Abdi Keperawatan dan Kedokteran Vol 1 No 1 (2022): Jurnal Abdi Kesehatan dan Kedokteran
Publisher : Chakra Brahmanda Lentera Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.668 KB) | DOI: 10.55018/jakk.v1i1.1

Abstract

The high maternal mortality rate can be prevented through the Antenatal Care service which is able to detect and handle cases of high risk adequately, creating healthy conditions for the mother during pregnancy. Objective To find out the effect of Accessibility and Motivation on the Behavior of Pregnant Mothers in Conducting Pure ANC K1 Visits in the work area of Birobuli Health Center in Palu, Central Sulawesi. The design was cross sectional. Population was all pregnant women The sample size is 35 respondents using Accidental sampling technique. Independent variables were accessibility, The dependent variable was motivation. Data was collected using a questionnaire, then the data were analyzed using the Spearment rho test with a significance level of α ≤ 0.05. The results showed that most respondents had sufficient accessibility as many as 20 respondents (57.1%), sufficient motivation as many as 21 respondents (60%), ANC K1 visit behavior as many as 26 respondents (76.3%), statistical tests on variables accessibility there was a relationship of Accessibility to the Behavior of Pregnant Women in Visiting ANC K1 Pure,  There was the influence of Accessibility and Motivation of Pregnant Women in Conducting Pure ANC K1 Wilayah Kerja Puskesmas Birobuli Kota Palu Sulawesi Tengah. Good accessibility will increase the motivation of mothers to make ANC visits.
The antecedents of purchase intention of local brands: A systematic literature review Septiani, Emilia; Kerti Yasa, Ni Nyoman; Ekawati, Ni Wayan; Sukaatmadja, I Putu Gde
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art6

Abstract

This study reviews and summarizes empirical findings on the determinants of local brand purchase intentions over the past five years. It aims to provide a comprehensive understanding of the literature for future researchers by using a systematic literature review approach to identify key influencing factors. A total of 34 empirical research articles from 2018 to 2022 were reviewed. The dominant theory applied was brand management, found in nine articles (26%), followed by social identity theory in four articles (11.8%), consumer behavior in three articles (8.9%), and country of origin in two articles (5.9%). Most studies focused on emerging or developing countries. The review identified six main theories used to explain local brand purchase intentions: brand management, consumer behavior, consumer culture positioning, country of origin, social identity, and the theory of reasoned action. The findings highlight a strong correlation between these theories and the likelihood of purchasing local brands, though results varied. Further research is needed to understand the complex interplay of these factors fully.
Unleashing Competitive Edge: The Role of Entrepreneurial Marketing and E-Commerce in Fashion SMEs with Religiosity as a Key Moderator Saisaria Mandasari, IA Cynthia; Wardana, I Made; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.05

Abstract

Small and Medium Enterprises (SMEs) are essential to Indonesia's economy, particularly in Bali Province, where Denpasar City is a key commercial center. This study aims to analyze the role of competitive advantage in mediating the effects of entrepreneurial marketing and e-commerce on the performance of fashion SMEs in Denpasar, with religiosity as a moderator. Using a sample of 134 fashion SMEs, data were collected through questionnaires and analyzed with SmartPLS. The findings show that competitive advantage partially mediates the impact of entrepreneurial marketing and e-commerce on business performance. Additionally, religiosity strengthens the relationship between entrepreneurial marketing and business performance, enhancing consumer trust and ethical practices. This study highlights the significance of integrating religious values into business strategies and the importance of leveraging competitive advantages to improve SME performance. This study offers a novel perspective by integrating religiosity into the entrepreneurial marketing and e-commerce framework, highlighting its moderating role in SME performance. It provides valuable insights for fashion SMEs, emphasizing the strategic importance of aligning business practices with cultural and religious values to foster trust and enhance competitive advantage.
PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PENGALAMAN BERWISATA DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI (Studi pada Desa Wisata Kertalangu) Kyana, Ni Luh Gede Sari Marta; Suandari, Ni Putu Khrisnia; Hermarani, Putu Arina; Ekawati, Ni Wayan; Giantari, IGAK
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1125

Abstract

The existence of the Kertalangu Tourism Village as a tourist attraction became increasingly visible when the tourism village received the Nusantara Tourism Village Promotion award in 2022. However, it appeared that the lack of care and maintenance causes damage to tourism support facilities. The results of the pre-survey are that most of the respondents intend to return to Kertalangu Tourism Village with influencing factors, namely the feeling of security and the uniqueness of the tourist village, and 83.33 percent of respondents stated that they get what they want when visiting Kertalangu Tourism Village. Data analysis in this study was the SEM application accompanied by the VAF test on 91 respondents. All variable models in direct hypothesis testing obtain positive Path Coefficient values. In the indirect hypothesis, tourist satisfaction has a positive and significant mediating role in the effect of destination image on revisit intention and the effect of tourist experience on revisit intention.  
Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Kepuasan Dan Loyalitas Pelanggan Menggunakan Online Food Delivery Service Di Bali Rahmayanti, Putu Laksmita Dewi; Ekawati, Ni Wayan
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.714

Abstract

Pandemi Covid-19 membuat banyak pengusaha kuliner gulung tikar. Kebijakan pemerintah yang membatasi makan di tempat bahkan melarang makan di tempat membuat penyedia layanan pesan antar makanan online sangat dibutuhkan. Oleh karena itu, peneliti mengangkat masalah ini untuk mengetahui pengaruh kualitas pelayanan dan promosi penjualan terhadap kepuasan dan loyalitas pelanggan Online Food Delivery Service di Bali. Metode penelitian menggunakan model persamaan struktural yang bersumber dari data primer responden. Pengumpulan data dilakukan dengan mengisi kuesioner dengan Google Form untuk 117 pelanggan Online Food Delivery Service di Bali. Teknik pengambilan sampel menggunakan teknik purposive sampling, karena jumlah populasi sampel tidak dapat diketahui secara akurat. Analisis data menggunakan SMART-PLS 3.0. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
The Role of Satisfaction on Mediating The Effects of Easier Usage and Benefit Perceptions to The Loyalty of Brilink Agents in Denpasar City Hermarani, Putu Arina; Ekawati, Ni Wayan; Sukaatmadja, I Putu Gede; Piartrini, Putu Saroyini
Journal Research of Social Science, Economics, and Management Vol. 3 No. 7 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i7.625

Abstract

Seeing the unequal conditions of establishing access to bank services in certain areas, the Financial Services Authority (OJK) issued a program entitled Laku Pandai. BRI has the largest number of Laku Pandai agents, known as BRILink agents, compared to other bank agents. The purpose of this research is to discuss the role of satisfaction in mediating the influence of perceived ease of use and benefit perceptions on BRILink Agent loyalty. Benefit perception is the condition of a person who believes that using a certain technological system can improve his or her performance. Satisfaction is defined as the feeling of pleasure or disappointment that a person feels when obtaining performance results from a product or service. Loyalty can be described as a continuous process of establishing repeat purchasing relationships over the long term. This research is a type of quantitative research that is associative in nature. The population of this research is BRILink agents located in Denpasar City. The sampling technique used purposive sampling with a sample size of 100 people. Data collection was carried out through a survey using a research instrument in the form of a questionnaire. The results of this research can provide an empirical contribution regarding the relationship between the variables of perceived ease of use, benefit perceptions, satisfaction, and loyalty for the development of consumer behavior theory. BRI Denpasar Branch management can improve the ease of operating technology on BRILink services.
ANALISIS KUALITAS PRODUK, BRAND IMAGE, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN Juantika, I Kadek Edy; Ekawati, Ni Wayan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31078

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, brand image, dan gaya hidup terhadap keputusan pembelian. Penelitian ini dilakukan pada pengguna iPhone di Kota Denpasar dengan sampel yang digunakan sebanyak 130 responden. Metode penentuan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara offline dimana responden menerima dan menjawab pada lembar kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah uji analisis regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa kualitas produk, brand image, dan gaya hidup secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP REPURCHASE INTENTION STUDI PADA KONSUMEN H&M DI KOTA DENPASAR Sudiartana, I Wayan Dode; Pramudana, Komang Agus Satria; Rastini, Ni Made; Ekawati, Ni Wayan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.32728

Abstract

Fashion merupakan salah satu industri yang terus berkembang pesat di era globalisasi. Salah satu merek fashion terkemuka yang ada di Indonesia adalah H&M. Penelitian ini dilakukan di H&M Kota Denpasar. Tujuan penelitian ini untuk menjelaskan pengaruh brand love memediasi pengaruh brand image terhadap repurchase intention. Penelitian ini menggunakan teori Perilaku Konsumen dengan jumlah sampel 120 orang dan menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini dilakukan dengan metode kuesioner. Penelitian ini menggunakan teknik Path Analysis, Uji Asumsi Klasik, Uji Sobel dan Uji VAF. Temuan penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap niat beli ulang (repurchase intention), serta memiliki pengaruh positif dan signifikan terhadap brand love dan brand loyalty. Selain itu, brand love juga berpengaruh positif dan signifikan terhadap niat beli ulang, dengan berperan sebagai mediator antara pengaruh brand image dan niat beli ulang. Implikasi pada penelitian ini terhadap pengembangan dapat digunakan oleh H&M Kota Denpasar dalam mengembangkan strategi yang tepat sesuai dengan pola perilaku konsumen.
Pengembangan kompetensi sumber daya manusia lembaga perkreditan Desa Adat Anggabaya untuk meningkatkan layanan keuangan berkelanjutan Giantari, I Gusti Ayu Ketut; Ekawati, Ni Wayan; Yasa, Ni Nyoman Kerti; Embara, Cecilia Triana Dewi Lestari; Ariasih, Ni Made Putri; Marini, Ni Putu Lidya; Opod, Chrisna Riane; Ayudhia, Ni Putu Amrita Devi; Widiantari, Dewa Ayu Made Dwi Hendri
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37885

Abstract

Abstrak Lembaga Perkreditan Desa (LPD) merupakan salah satu instrumen penting dalam perekonomian desa, yang berfungsi memberikan layanan keuangan kepada masyarakat pedesaan. Tantangan yang dihadapi oleh LPD Desa Adat Anggabaya adalah keterbatasan sumber daya manusia yang terampil dalam manajemen keuangan modern. Permasalahan yang dihadapi adalah tingginya kredit macet (non-performing loan /NPL) diatas rata-rata yang ditetapkan Pemerintah. Tujuan utama dari pengabdian ini adalah untuk meningkatkan kompetensi SDM, pemahaman tentang faktor-faktor untuk memitigasi risiko keuangan, pemahaman tentang teknologi informasi di bidang keuangan dan pelaksanaaan audit internal pada LPD Desa Adat Anggabaya. Program ini dilaksanakan dengan pendekatan pelatihan dan pendampingan kepada pengelola dan staf LPD Desa Adat Anggabaya, serta melibatkan pemangku kepentingan di desa dalam proses perencanaan dan evaluasi. Dalam kegiatan ini, materi yang disampaikan meliputi pemahaman tentang kompetensi SDM dalam memitigasi resiko kredit macet, penggunaan teknologi informasi untuk layanan keuangan, serta teknik bagaimana melakukan audit mutu internal. Hasil pelatihan ini dilanjutkan dengan pendampingan sebanyak 3 (tiga) kali untuk memastikan staf LPD memahami materi yang sudah diberikan. Untuk efektivitas pelaksanaan pengabdian masyarakat ini maka diadakan evaluasi dengan memberikan kuesioner di akhir pelaksanaan sehingga dapat diketahui kelemahan maupun keunggulan dilakukan pengabdian masyarakat ini. Dari hasil pengabdian ini maka saran yg diberikan untuk mengurangi kredit macet, LPD perlu lebih hati-hati dalam penyaluran terutama penilaian terhadap debitur tentang 5C (Character, Capital, Capacity, Collateral, dan Condition). Selain itu dilengkapi dengan 7P (Personality, Party, Purpose, Prospect, Payment, Profitability, Protection) secara lebih detail menilai tujuan kredit, prospek usaha, dan perlindungan jaminan tujuannya memastikan kredit hanya diberikan kepada debitur yang benar-benar layak. Kata kunci: audit mutu internal; kompetensi SDM; LPD; manajemen risiko; teknologi informasi. Abstract The Village Credit Institution (LPD) is a crucial instrument in the village economy, providing financial services to rural communities. The challenge faced by the LPD in Anggabaya Traditional Village is the limited human resources skilled in modern financial management. The problem is the high level of non-performing loans (NPLs) above the government-set average. The main objective of this community service is to improve human resource competency, understanding of factors for mitigating financial risk, understanding information technology in the financial sector, and implementing internal audits at the LPD in Anggabaya Traditional Village. This program is implemented through a training and mentoring approach for the managers and staff of the LPD of Anggabaya Traditional Village, and involves stakeholders in the village in the planning and evaluation process. In this activity, the material presented includes an understanding of HR competencies in mitigating the risk of bad debts, the use of information technology for financial services, and techniques for conducting internal quality audits. The results of this training are followed by mentoring 3 (three) times to ensure that LPD staff understand the material that has been given. To ensure the effectiveness of the implementation of this community service, an evaluation is conducted by giving a questionnaire at the end of the implementation so that the weaknesses and strengths of this community service can be identified. From the results of this service, suggestions are given to reduce bad debts, LPD needs to be more careful in disbursement, especially in assessing debtors regarding the 5Cs (Character, Capital, Capacity, Collateral, and Condition). In addition, it is equipped with 7Ps (Personality, Party, Purpose, Prospect, Payment, Profitability, Protection) in more detail assessing credit objectives, business prospects, and collateral protection to ensure that credit is only given to truly worthy debtors. Keywords: internal quality audit; HR competence; LPD; risk management; information technology.
Co-Authors Adnyani, I G. A Dewi Ananda, Putu Divira Vidya Ariasih, Ni Made Putri Ayudhia, Ni Putu Amrita Devi Chrisna Riane Opod Embara, Cecilia Triana Dewi Lestari Giantari, I G. A. K. Giantari, IGAK Henny Rahyuda Hermarani, Putu Arina I Gde Ketut Warmika I Gusti Ayu Ketut Giantari I Ketut Rahyuda I Made Wardana I Putu Gde Sukaatmadja I Putu Gede Sukaatmadja Juantika, I Kadek Edy Komang Agus Satria Pramudana Kyana, Ni Luh Gede Sari Marta Marini, Ni Putu Lidya Ni Made Asti Aksari, Ni Made Asti Ni Made Rastini Ni Nyoman Kerti Yasa Piartrini, Putu Saroyini Putu Yudi Setiawan Rahmayanti , Putu Laksmita Dewi Rahmayanti, Putu Laksmita Dewi Richadinata, Kadek Riyan Putra Saisaria Mandasari, IA Cynthia Septiani, Emilia Suandari, Ni Putu Khrisnia Sudiartana, I Wayan Dode Widagda, I Gst. Ngr. Jaya Agung Widiantari, Dewa Ayu Made Dwi Hendri