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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen Asian Management and Business Review Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Abdi Kesehatan dan Kedokteran Journal of Economics and Public Health
Ni Wayan Ekawati
Institut Hindu Dharma Negeri Denpasar
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Intention to Donate on Online Charitable Crowdfunding: Systematic Literature Review and Future Research Agenda Rahmayanti, Putu Laksmita Dewi; Rahyuda, I Ketut; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.4221

Abstract

The effectiveness of online charitable crowdfunding is contingent upon the contributions made by donors. Given the significance and relevance of this topic, the primary objective of this research is to identify, examine, and provide a framework for understanding the intentions of donors who contribute to online charitable crowdfunding platforms. The literature search was conducted by PRISMA guidelines. Keyword searches were conducted in the Scopus and Science Direct databases until July 2023. The inclusion and exclusion criteria for the retrieved research yielded 34 papers. The study’s findings indicate that UTAUT and SOR exhibit the most prevalent occurrences. The technical and behavioral aspects are of utmost significance. Intrinsic motivation is driven by various factors such as empathy, trust, compassion, attitude, morality, and self-worth. The extrinsic factors include social influence, literacy, and perceived behavioral control. Given the results mentioned earlier, it is appropriate to draw a conclusion and propose avenues for future investigation. The study contributes to the theoretical understanding of online charitable crowdfunding by identifying and analyzing the factors influencing donor intentions. The study highlights the significance of both intrinsic and extrinsic motivations, expanding the theoretical framework to encompass diverse factors such as empathy, trust, morality, and social influence.
Online Customer Review, Online Customer Rating, and Payment Guarantee Influence on Purchase Intention Ananda, Putu Divira Vidya; Yasa, Ni Nyoman Kerti; Ekawati, Ni Wayan; Warmika, I Gde Ketut
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.2.2023.125-133

Abstract

The purpose of this study was to analyze the effect of online customer reviews, online customer ratings, and payment guarantees on the purchase intention of e-commerce Shopee consumers in Denpasar. This study used a quantitative approach which was carried out on e-commerce Shopee consumers in Denpasar by using a questionnaire on 130 respondents. The data analysis technique used is multiple linear regression. The results of the study show that online customer reviews have a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar. The online customer rating has a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar. The payment guarantee has a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar.
Pelatihan Dan Pendampingan Penyusunan Laporan Keuangan Bagi Wirausaha Muda (WIDA) Feb UNUD Yasa, Ni Nyoman Kerti; Giantari, I G. A. K.; Rahyuda, Henny; Adnyani, I G. A Dewi; Ekawati, Ni Wayan; Widagda, I Gst. Ngr. Jaya Agung; Rahmayanti , Putu Laksmita Dewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1478

Abstract

This community service was carried out against a background of conditions where Young Entrepreneurs (WIDA) of the Faculty of Economics and Business, Udayana University were not skilled in compiling Financial Report documents. This Financial Report document should be owned by every businessman in order to guide business managers in running their business so as to achieve high performance. This Financial Report document includes calculations about cash flow, preparation of General Ledgers, Balance Sheets, Profit/Loss Reports. Based on this phenomenon, it is felt necessary to prepare WIDA FEB Unud so that they have the ability to prepare Financial Report documents in a professional manner. The purpose of this community service is to build WIDA FEB's ability to prepare its Financial Statements. This service is in the form of one day training with resource persons: Dr. I Gusti Ngurah Agung Suaryana, SE, Msi, Ak, and continued with weekly consultations or assistance after 4 times. This service took place at FEB Unud, Floor 2 of the MM Building, by inviting 20 members of WIDA FEB Unud so that they were able to prepare and have Financial Report Documents for each business. After the dedication was carried out, WIDA FEB Unud was able to compile financial reports as a guideline for managing its assets and liabilities in order to be able to achieve higher financial performance.
Literature Review Sensory Marketing Analysis: Theoretical Foundations, Practical Applications, and Their Impact on Consumer Behavior Richadinata, Kadek Riyan Putra; Wardana, I Made; Ekawati, Ni Wayan; Aksari, Ni Made Asti
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i4.5391

Abstract

Sensory marketing has emerged as an important strategy for businesses aiming to create lasting impressions and emotional connections with consumers. This study explores the theoretical foundations, practical applications, and impact of sensory marketing on consumer behavior. Sensory stimuli—such as visual, auditory, olfactory, gustatory, and tactile elements—play a critical role in shaping consumer perceptions and behaviors. The study suggests that sensory marketing not only influences immediate purchase decisions but also fosters long-term brand loyalty by creating memorable experiences. This study systematically reviews the current literature to evaluate the effectiveness of sensory marketing across multiple contexts, including physical retail environments, e-commerce, and the luxury goods market. data search with the keywords typed to search for articles are: "sensory marketing impact on consumer behavior", "sensory marketing impact on purchase intention", "sensory marketing impact on digital purchase decision", "Sensory marketing impact on purchase satisfaction", " sensory marketing impact on Product Perception”, “sensory marketing impact on price perception and “sensory marketing impact on with result 13 article that meet the inclusion and exclusion criteria” from 2014-2024. The study found that sensory marketing can enhance brand differentiation and consumer engagement, especially when integrated across multiple sensory touchpoints. the study highlights the importance of sensory consistency in building trust and loyalty. The reviewed studies emphasize the significant influence of sensory elements such as scent, color, music, and product packaging on consumer satisfaction, purchase intention, and decision-making processes, such as virtual reality and immersive e-commerce experiences, have also been identified as key drivers of sensory marketing success. The interaction of sensory stimuli and consumer responses is critical to developing effective marketing strategies that enhance consumer experiences and foster brand loyalty in today's competitive marketplace.
Aksesibilitas Dengan Motivasi Ibu Hamil Dalam Melakukan Kunjungan ANC K1 Murni: Accessibility with Pregnant Women's Motivation to Perform Pure ANC K1 Visit Ekawati, Ni Wayan
Jurnal Abdi Keperawatan dan Kedokteran Vol 1 No 1 (2022): Jurnal Abdi Kesehatan dan Kedokteran
Publisher : Chakra Brahmanda Lentera Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.668 KB) | DOI: 10.55018/jakk.v1i1.1

Abstract

The high maternal mortality rate can be prevented through the Antenatal Care service which is able to detect and handle cases of high risk adequately, creating healthy conditions for the mother during pregnancy. Objective To find out the effect of Accessibility and Motivation on the Behavior of Pregnant Mothers in Conducting Pure ANC K1 Visits in the work area of Birobuli Health Center in Palu, Central Sulawesi. The design was cross sectional. Population was all pregnant women The sample size is 35 respondents using Accidental sampling technique. Independent variables were accessibility, The dependent variable was motivation. Data was collected using a questionnaire, then the data were analyzed using the Spearment rho test with a significance level of α ≤ 0.05. The results showed that most respondents had sufficient accessibility as many as 20 respondents (57.1%), sufficient motivation as many as 21 respondents (60%), ANC K1 visit behavior as many as 26 respondents (76.3%), statistical tests on variables accessibility there was a relationship of Accessibility to the Behavior of Pregnant Women in Visiting ANC K1 Pure,  There was the influence of Accessibility and Motivation of Pregnant Women in Conducting Pure ANC K1 Wilayah Kerja Puskesmas Birobuli Kota Palu Sulawesi Tengah. Good accessibility will increase the motivation of mothers to make ANC visits.
The antecedents of purchase intention of local brands: A systematic literature review Septiani, Emilia; Kerti Yasa, Ni Nyoman; Ekawati, Ni Wayan; Sukaatmadja, I Putu Gde
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art6

Abstract

This study reviews and summarizes empirical findings on the determinants of local brand purchase intentions over the past five years. It aims to provide a comprehensive understanding of the literature for future researchers by using a systematic literature review approach to identify key influencing factors. A total of 34 empirical research articles from 2018 to 2022 were reviewed. The dominant theory applied was brand management, found in nine articles (26%), followed by social identity theory in four articles (11.8%), consumer behavior in three articles (8.9%), and country of origin in two articles (5.9%). Most studies focused on emerging or developing countries. The review identified six main theories used to explain local brand purchase intentions: brand management, consumer behavior, consumer culture positioning, country of origin, social identity, and the theory of reasoned action. The findings highlight a strong correlation between these theories and the likelihood of purchasing local brands, though results varied. Further research is needed to understand the complex interplay of these factors fully.
Unleashing Competitive Edge: The Role of Entrepreneurial Marketing and E-Commerce in Fashion SMEs with Religiosity as a Key Moderator Saisaria Mandasari, IA Cynthia; Wardana, I Made; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.05

Abstract

Small and Medium Enterprises (SMEs) are essential to Indonesia's economy, particularly in Bali Province, where Denpasar City is a key commercial center. This study aims to analyze the role of competitive advantage in mediating the effects of entrepreneurial marketing and e-commerce on the performance of fashion SMEs in Denpasar, with religiosity as a moderator. Using a sample of 134 fashion SMEs, data were collected through questionnaires and analyzed with SmartPLS. The findings show that competitive advantage partially mediates the impact of entrepreneurial marketing and e-commerce on business performance. Additionally, religiosity strengthens the relationship between entrepreneurial marketing and business performance, enhancing consumer trust and ethical practices. This study highlights the significance of integrating religious values into business strategies and the importance of leveraging competitive advantages to improve SME performance. This study offers a novel perspective by integrating religiosity into the entrepreneurial marketing and e-commerce framework, highlighting its moderating role in SME performance. It provides valuable insights for fashion SMEs, emphasizing the strategic importance of aligning business practices with cultural and religious values to foster trust and enhance competitive advantage.
Co-Authors Adnyani, I G. A Dewi Ananda, Putu Divira Vidya Giantari, I G. A. K. Henny Rahyuda I Gde Ketut Warmika I Ketut Rahyuda I Made Wardana I Putu Gde Sukaatmadja Ni Made Asti Aksari, Ni Made Asti Ni Nyoman Kerti Yasa Putu Yudi Setiawan Rahmayanti , Putu Laksmita Dewi Rahmayanti, Putu Laksmita Dewi Richadinata, Kadek Riyan Putra Saisaria Mandasari, IA Cynthia Septiani, Emilia Widagda, I Gst. Ngr. Jaya Agung