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All Journal Jurnal Ekonomi dan Bisnis Jagaditha EKUITAS (Jurnal Ekonomi dan Keuangan)
I Gde Ketut Warmika
Fakultas Ekonomi dan Bisnis Universitas Udayana
Economics, Econometrics & Finance

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Online Customer Review, Online Customer Rating, and Payment Guarantee Influence on Purchase Intention Ananda, Putu Divira Vidya; Yasa, Ni Nyoman Kerti; Ekawati, Ni Wayan; Warmika, I Gde Ketut
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.2.2023.125-133

Abstract

The purpose of this study was to analyze the effect of online customer reviews, online customer ratings, and payment guarantees on the purchase intention of e-commerce Shopee consumers in Denpasar. This study used a quantitative approach which was carried out on e-commerce Shopee consumers in Denpasar by using a questionnaire on 130 respondents. The data analysis technique used is multiple linear regression. The results of the study show that online customer reviews have a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar. The online customer rating has a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar. The payment guarantee has a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar.
PENDEKATAN PSIKOLOGIS DALAM MENENTUKAN MINAT BERWIRAUSAHA MAHASISWA Suasana, I Gst. A.Kt. Gd; Warmika, I Gde Ketut
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 4 (2023): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i4.5807

Abstract

Entrepreneurship plays a real role in economic development and job creation. Research purposes; explain the influence of psychological factors on the interest in entrepreneurship, and find the best combination model of psychological factors that can be used as a predictor of interest in entrepreneurship. Respondents were students who had or were taking entrepreneurship courses at FEB Unud. The sample size was determined as many as 120 people by purposive sampling and data were analyzed using multiple linear regression. Analysis of the enter method found that psychological factors had a significant effect on entrepreneurial interest, and only the need for achievement and internal locus of control had a positive and significant effect on entrepreneurial interest. Based on the stepwise method, it was found that the combination of need for achievement, internal locus of control, and tolerance for ambiguity is the best predictor of entrepreneurial interest. The implication is that strengthening psychological factors for students can be approached with entrepreneurial motivation training by involving successful entrepreneurial role models. Future researchers, need to examine and identify other psychological factors, to further strengthen the results of the analysis, such as creativity and communication.
Co-Authors Ananda, Putu Divira Vidya Ni Nyoman Kerti Yasa Ni Wayan Ekawati Suasana, I Gst. A.Kt. Gd