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All Journal Satya Widya LINIMASA: JURNAL ILMU KOMUNIKASI
Putri, Aprilian
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Building a Strong Foundation in English with Phonics Method among the First Graders of Elementary School in Magelang Putri, Aprilian; Jayanti, Widya; Fortinasari, Paulina; Putri, Nabila; Meili Amandha; Firdaus, Muhammad
Satya Widya Vol. 40 No. 1 (2024)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/j.sw.2024.v40.i1.p62-72

Abstract

This study aims to assess the efficacy of the phonics method in improving the English language proficiency of Indonesian first-grade elementary school students. The core group of 32 participants consisted of fifteen female and seventeen male students in the observation and interview techniques used to collect data. The results of this study showed that the phonics method can help increase the vocabulary of early childhood students, as the students can pronounce the letters correctly and remember the sounds of the letters and words. The findings show that the phonics method strengthens their early understanding of English by assisting first-graders in building a solid foundation. The study's findings showed that there are differences in the learning outcomes of beginning reading in students who follow the use of audio-visual media and in students who do not use audio-visual. Phonic method helped students build a solid foundation in reading, which in turn strengthened their foundation for English language proficiency. This study emphasizes the importance of phonics as a powerful teaching tool for developing reading skills in the early stages of formal education.
EKSISTENSI BRAND COMMUNITY DI ERA KONVERGENSI: STUDI KASUS BRAND COMMUNITY KEJAR MIMPI OLEH BANK CIMB NIAGA DI ERA KONVERGENSI Putri, Aprilian; Suryana, Asep; Octavianti, Meria
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.20343

Abstract

In the current media convergence era, businesses must be agile to remain in their industries and compete with competitors. One of the most promising strategies is brand community, which helps strengthen connection with customers. One of the businesses that has managed to keep up a brand community since 2017 is Bank CIMB Niaga. The focus of this research is to explore how Bank CIMB Niaga's brand community has grown also how the differences in communication messages through community activities and the official account @kejarmimpi.id on Instagram. To ascertain the variations in message depending on the central route and peripheral route, this study applies the Elaboration Likelihood Model theory. The method used is quantitative with a case study approach with data collection techniques through observation and documentation. The results of the study show that brand community packages messages with an emphasis on the central route on community activities that pay attention to the quality of the message and its relevance to the audience. On the other hand, brand community packages messages with an emphasis on the peripheral route on content shared on Instagram social media where it pays more attention to the attractiveness of content writing and the attractiveness of a Key Opinion Leaders (KOL). Overall, this study shows that CIMB Niaga's brand community can still exist because it has succeeded in packaging messages effectively by considering the audience's elaboration rutes.
Co-Authors Asep Suryana Fortinasari, Paulina Jayanti, Widya Meili Amandha Meria Octavianti, Meria Putri, Nabila