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All Journal IJPD (International Journal Of Public Devotion) Empowerment Society
Carito, Danang Wikan
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Humanities Education Social Sciences Other

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Application of Digital Marketing in Efforts to Empower Productive Communities and Preserve Banyuwangi Culture Sulistyan, Riza Bahtiar; Carito, Danang Wikan; Cahyaningati, Retno; Muttaqien, Fauzan
International Journal of Public Devotion Vol 6, No 1 (2023): January - July 2023
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ijpd.v6i1.4075

Abstract

Technological developments in the form of implementing online sales are currently widely used by several MSMEs. But there are still many who still sell offline. Including what happened to one UMKM in Banyuwangi. The purpose of this activity is to introduce MSME products to the wider community without being bound by distance and time, increase the community's ability to use digital marketing, and increase sales. The method used includes the planning, implementation, and evaluation stages. Participants in this activity came from MSMEs in the Banyuwangi Papring Environment. Analysis of the results of activity evaluation is carried out using descriptive statistics and is measured using indicators of knowledge, understanding, and practical skills. The results of the analysis show that the existence of training and mentoring programs is very good and able to improve the abilities of the trainees. The increase was shown from the comparison before and after the activity, the increase included aspects of knowledge, understanding and practical skills. Training participants are able to operate the features in the digital marketing platform and are able to buy and sell online.
Improving the Performance of Coffee MSMEs Through the Application of Technology and E-Marketing Ana, Selvia Roos; Liyundira, Fetri Setyo; Carito, Danang Wikan
IMPOWERMENT SOCIETY Vol 7 No 1 (2024): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v7i1.1142

Abstract

help coffee MSMEs achieve long-term financial stability and sustainable performance. The strategy for implementing this service includes a participatory approach involving Ndeso Coffee MSME Owners who are actively involved in each stage through Focus Group Discussions. Furthermore, intensive training and mentoring by increasing in-depth knowledge about technology management and online marketing performance analysis. The results of the service, which are realized in the form of training and mentoring, show an increase in the quality of products produced by Ndeso Coffee MSMEs through the application of technology in the form of roasting machines. The impact of this can be seen in increasing taste consistency, production quantities, efficiency and effectiveness of time and energy. In terms of training and e-marketing assistance, Kopi Ndeso MSMEs already have online shop and social media accounts as media for sales, promotion and product branding. The training and mentoring activities carried out have had a positive impact on Ndeso Coffee MSMEs. Through these efforts, MSME Kopi Ndeso is able to develop and improve the quality of their products, utilize technology more effectively, and build a customer network in the digital realm.
Co-Authors Achmad Noerkhaerin Putra Ana, Selvia Roos Cahyaningati, Retno Fetri Setyo Liyundira Riza Bahtiar Sulistyan