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Application of Digital Marketing in Efforts to Empower Productive Communities and Preserve Banyuwangi Culture Sulistyan, Riza Bahtiar; Carito, Danang Wikan; Cahyaningati, Retno; Muttaqien, Fauzan
International Journal of Public Devotion Vol 6, No 1 (2023): January - July 2023
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ijpd.v6i1.4075

Abstract

Technological developments in the form of implementing online sales are currently widely used by several MSMEs. But there are still many who still sell offline. Including what happened to one UMKM in Banyuwangi. The purpose of this activity is to introduce MSME products to the wider community without being bound by distance and time, increase the community's ability to use digital marketing, and increase sales. The method used includes the planning, implementation, and evaluation stages. Participants in this activity came from MSMEs in the Banyuwangi Papring Environment. Analysis of the results of activity evaluation is carried out using descriptive statistics and is measured using indicators of knowledge, understanding, and practical skills. The results of the analysis show that the existence of training and mentoring programs is very good and able to improve the abilities of the trainees. The increase was shown from the comparison before and after the activity, the increase included aspects of knowledge, understanding and practical skills. Training participants are able to operate the features in the digital marketing platform and are able to buy and sell online.
Optimization of Tourism Potential in An Effort to Empower Tourism-Conscious Communities Carito, Danang Wikan; Setiyobakti, Moh. Hudi; Sulistyan, Riza Bahtiar; Muttaqien, Fauzan
TGO Journal of Community Development Vol. 1 No. 1 (2023): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.005

Abstract

The external targets in this Community Partnership Program include increasing public awareness in tourist attractions to always maintain the cleanliness of the environment of natural bathing attractions of Sumber Mrutu starting from the entrance to tourist attractions, the beauty of tourist attractions that later tourists or visitors can enjoy the atmosphere of the natural bathing tourist attractions of Sumber Mrutu, jiwa the community serves to visit becomes its own value to tourists who come to the natural tourist attractions of Sumber Mrutu, theincrease in the economic value of the community and Pandansari Village government, creatingwebsites and other social media as a means of promoting the natural baths of Sumber Mrutu. The Community Partnership Program Plan proposed by the proposing team is the socialization of Tourism Awareness and strengthening of Human Resources to the pandansari village community, a training method through Marketing Management and Human Resource Management practices, evaluation methods by conducting pre-tests and post-tests, making the official website of natural bathing tourism Sumber Mrutu Pandansari village up to the management of the Website.
Improving the Performance of Coffee MSMEs Through the Application of Technology and E-Marketing Ana, Selvia Roos; Liyundira, Fetri Setyo; Carito, Danang Wikan
IMPOWERMENT SOCIETY Vol 7 No 1 (2024): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v7i1.1142

Abstract

help coffee MSMEs achieve long-term financial stability and sustainable performance. The strategy for implementing this service includes a participatory approach involving Ndeso Coffee MSME Owners who are actively involved in each stage through Focus Group Discussions. Furthermore, intensive training and mentoring by increasing in-depth knowledge about technology management and online marketing performance analysis. The results of the service, which are realized in the form of training and mentoring, show an increase in the quality of products produced by Ndeso Coffee MSMEs through the application of technology in the form of roasting machines. The impact of this can be seen in increasing taste consistency, production quantities, efficiency and effectiveness of time and energy. In terms of training and e-marketing assistance, Kopi Ndeso MSMEs already have online shop and social media accounts as media for sales, promotion and product branding. The training and mentoring activities carried out have had a positive impact on Ndeso Coffee MSMEs. Through these efforts, MSME Kopi Ndeso is able to develop and improve the quality of their products, utilize technology more effectively, and build a customer network in the digital realm.
Human Resource Development Strategy in the Creative Industry of Sih Sasomo Art Studio Carito, Danang Wikan; Cahyaningati, Retno; Hidayat, Zainul
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1582

Abstract

This research aims to develop an effective human resource (HR) development strategy to enhance the competitiveness of the Sih Sasomo Art Studio in the creative industry. Focusing on HR needs, the study designs training programs in karawitan and puppetry, along with sustainability strategies to support local creative industry growth. Using a qualitative case study approach, data were gathered through in-depth interviews, participatory observations, and internal document analysis. The data analysis process involved data reduction, presentation, and conclusion drawing.The findings highlight three HR development priorities: strengthening skills in karawitan and puppetry, improving creative project management, and enhancing digital literacy. Community involvement in training activities significantly supports HR engagement and the sustainability of the studio. Theoretically, the research contributes to HR development literature in the creative sector by emphasizing the value of a community-based approach. Its originality lies in combining traditional arts with modern digital strategies. Practically, this study offers a strategic HR framework applicable to other art studios and similar organizations. However, the study is limited to the Sih Sasomo Art Studio context, and broader testing is needed to generalize the findings across different organizational settings.