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All Journal International Journal of Economics, Management, Business, and Social Science Procedia of Social Sciences and Humanities
Rachmawati, Errina
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Word of Mouth and a Celebrity Endorsement to Improve Repurchase Intention Prapanca, Detak; Febriansah, Rizky Eka; Rachmawati, Errina
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.180

Abstract

This study aims to determine the effect of Celebrity Endorser and Word Of Mouth on Repurchase Interest based on problems regarding competition related to repurchase intention with research objects in the Sidoarjo area. This study uses primary data with a quantitative approach. The sampling technique in this study used the purposive sampling method and the number of samples in this study were 116 respondents. This study used a data collection method using a questionnaire and equipped with a Likert scale measurement. The data analysis technique in this study used data analysis method using data instrument test (validity and reliability test), hypothesis testing using partial test (T), multiple correlation coefficient test (R) and multiple determination coefficient test (R2) by measuring through the SPSS statistical application program version 26). The results of this study indicate that Celebrity Endorser has a positive and significant effect on Repurchase Intention and Word of Mouth has a positive and significant effect on Repurchase Intention.
Marketing Managerial Coaching Tows Analysis And Food Poisoning Anticipation Training In Culinary Business: Coaching Manajerial Pemasaran Analisis Tows Dan Pelatihan Antisipasi Keracunan Makanan Pada Bisnis Kuliner Sumartik; Hanum, Galuh Ratmana; Indayani, Lilik; Rachmawati, Errina; Gerung, Vido Michael
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.331

Abstract

Problems The ability of Oiki Pizza SMEs in recognizing business strengths is felt to be lacking, threats and opportunities and business weaknesses for business sustainability are still not detected properly, the level of food health according to government standards is also not properly known in running its business. The solutions offered by the team proposing Abdimas Universitas Muhammadiyah Sidoarjo include assistance in Marketing Managerial Coaching in the form of training in the preparation of TOWS analysis (Threats, Opportunities, Weaknesses, Streghts). The method that the researcher uses is divided into 2 activities carried out from January 2022 to April February 2022, namely carrying out a TOWS analysis (Threats, Opportunities, Weaknesses, Streghts) including identifying the main TOWS issues and strategies implemented, and the next activity is food poisoning anticipation training for the first level. food health. The parties involved are the three proposing lecturers and two students who serve in the management study program, UKM Oiki Pizza. Abdimas' results, namely UKM Pizza Oiki were able to compile TOWS for their business activities and record food processing activities based on the health standards of the UNESCO World Health Organization to avoid food poisoning.
Co-Authors Detak Prapanca Galuh Ratmana Hanum Gerung, Vido Michael Lilik Indayani Rizky Eka Febriansah Sumartik