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All Journal International Journal of Economics, Management, Business, and Social Science Mabha Jurnal Asian Journal of Social and Humanities
Anggraini, Fera Dhian
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Of Promotion And Store Atmosphere At Cafe Kopitagram Cinere Depok On Consumer Satisfaction Pradini, Gagih; Kusumaningrum, Anisa Putri; Syawal, Muhammad Rizky Alifa; Ermawati, Kris Cahyani; Anggraini, Fera Dhian
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.205

Abstract

This study aims to determine the analysis of promotions and store atmosphere on consumer satisfaction. Sampling for this study through primary data, namely by distributing questionnaires to as many as 100 respondents. The analysis techniques used are tests contained in SPSS 29 software. The results of this study show that promotional variables do not have a partial effect on consumer satisfaction, store atmosphere variables have a positive and significant effect on consumer satisfaction, and promotional variables and store atmosphere together have a positive and significant effect on consumer satisfaction. The conclusion of this study the store atmosphere variable is the most influential factor in consumer satisfaction
Local Wisdom As The Foundation For Community-Based Tourism Development In Samiran, Boyolali Cahyani Ermawati, Kris; JOI Ihalauw, John; Damiasih, Damiasih; Anggraini, Fera Dhian
Asian Journal of Social and Humanities Vol. 4 No. 2 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/daarmm03

Abstract

This research aims to formulate a community-based tourism development model with the foundation of local wisdom in Samiran, Boyolali, Indonesia by emphasizing the strategic role of local cultural values, traditional rituals, and social practices as the main asset in creating a sustainable tourism model that preserves the environment, cultural heritage, and strengthens community welfare. This research provides practical benefits for local stakeholders, especially in empowering communities to be actively involved in tourism planning, management, and promotion. The research method used is qualitative through participatory observation, in-depth interviews, documentation, and targeted group discussions (FGD) with community leaders, tourism actors, and tourists. Data is analyzed through the stages of data reduction, triangulation, and interpretation to ensure the validity and depth of the analysis. The results of the study show that Samiran Village has a wealth of local wisdom such as the traditions of Mountain Alms, Sadranan, Temu Tirta, and Turonggo Seto which if integrated strategically can become a unique tourist attraction. However, there are still a number of challenges such as limited infrastructure, low digital literacy, and lack of professionalism in tourism management by local communities. The implications of this study confirm that local wisdom can be the foundation for the development of a competitive and sustainable rural tourism model. In practical terms, this model can be a reference for policymakers, tourism managers, and local communities in designing tourism development strategies that increase economic benefits, preserve cultural identity, and ensure environmental sustainability.
MANAJEMEN LAYANAN DAN PENGALAMAN WISATAWAN DI HOTEL ROYAL AMBARRUKMO YOGYAKARTA Riawan, Ade; Endaryanti, Dwi; Anggraini, Fera Dhian
Mabha Jurnal Vol 6 No 2 (2025): November 2025
Publisher : Akparta Mandala Bhakti Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70018/mb.v6i2.105

Abstract

Layanan dan pengalaman tamu merupakan salah satu penentu bagi keberhasilan sebuah hotel untuk mempertahankan persaingan di industri perhotelan. Tujuan dari penelitian ini adalah untuk mengeksplorasi praktik manajemen layanan dan pengalaman wisatawan di Hotel Royal Ambarrukmo Yogyakarta menggunakan pendekatan kualitatif. Pengumpulan datanya melalui teknik wawancara mendalam dengan asisten manajer hotel, staf pelayanan, dan 2 orang tamu, serta observasi partisipatif terhadap interaksi layanan di lapangan. Data dianalisis secara tematik untuk mengidentifikasi strategi penerapan manajemen layanan hotel serta kaitannya dengan kepuasan dan pengalaman wisatawan. Hasil dari penelitian ini menunjukkan bahwa Hotel Royal Ambarrukmo menerapkan pendekatan manajemen layanan berbasis personalisasi dan komunikasi efektif. Pengalaman wisatawan dipengaruhi oleh kualitas interaksi staf dan kecepatan tanggapan layanan, sehingga menciptakan kepuasan emosional. Hasil dari penelitian ini dapat dijadikan referensi bagi studi manajemen hotel dan manajemen pariwisata lainnya dalam lingkup hotel bintang lima di Kota Yogyakarta.
GROOMING DAN KINERJA FRONT OFFICE DALAM MEMBENTUK PERSEPSI TAMU TERHADAP PROFESIONALITAS HOTEL GRAND PURI SARON Anggraini, Fera Dhian; Berliana, Na'umi; Suardana, I Ketut
Mabha Jurnal Vol 6 No 2 (2025): November 2025
Publisher : Akparta Mandala Bhakti Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70018/mb.v6i2.109

Abstract

Grooming adalah bagian dari upaya perawatan diri yang dilakukan untuk menjaga penampilan, kebersihan, dan kerapian tubuh agar terlihat menarik dan profesional di lingkungan kerja. Penelitian ini bertujuan untuk memahami standar grooming dan kinerja karyawan Departemen Front Office yang berperan dalam membentuk persepsi tamu terhadap profesionalitas Hotel Grand Puri Saron Yogyakarta. Penelitian ini difokuskan untuk menggali makna penampilan profesional, sikap pelayanan, dan interaksi karyawan dengan tamu dalam lingkup pelayanan perhotelan. Pendekatan kualitatif dengan observasi partisipatif dan wawancara mendalam digunakan dalam penelitian ini yang diterapkan pada karyawan front office dan tiga tamu hotel. Data dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitiannya menunjukkan bahwa standar grooming yang konsisten menjadi indikator awal penilaian tamu terhadap kesan profesional karyawan. Kinerja pelayanan yang responsif, sopan, dan komunikatif memperkuat persepsi positif tamu terhadap kualitas layanan dan citra hotel. Sebaliknya, ketidakkonsistenan dalam penampilan atau sikap pelayanan dapat menurunkan kepercayaan tamu terhadap profesionalitas hotel secara keseluruhan.
Co-Authors Ade Riawan, Ade Berliana, Na'umi Damiasih Dwi Endaryanti I KETUT SUARDANA, I KETUT Joi Ihalauw, John Kris Cahyani Ermawati Kusumaningrum, Anisa Putri Pradini, Gagih Syawal, Muhammad Rizky Alifa