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Trends of Lifestyle and Motivations of Gold Dragon Nightclub Visitors in Yogyakarta in Enjoying Nightlife Tourism Dhian Anggraini, Fera; Joi Ihalauw, John; Hendratono, Tonny; Sugiarto, Sugiarto; Suardana, I Ketut
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.501

Abstract

This study explores the potential for a hybrid laundry service to address the unique challenges faced by the area’s predominantly student population. With students juggling academic and extracurricular commitments, the demand for convenient, reliable, and affordable laundry services remains unmet by existing providers, which are often criticized for delays, inconsistent quality, and limited accessibility. Through surveys, interviews, and the application of strategic frameworks such as the Segmenting-Targeting-Positioning (STP) model, Value Proposition Canvas, and Porter’s Five Forces, this research identifies key functional needs, such as affordability and speed, alongside emotional preferences like reliability and personalization. The findings highlight a significant market opportunity for a hybrid laundry service that integrates conventional full-service options with self-service facilities to offer flexibility, efficiency, and customer satisfaction. Additionally, a phased marketing strategy encompassing awareness, consideration, and conversion is proposed to effectively engage and retain the student demographic. This study concludes that a strategically designed and marketed hybrid laundry service can bridge gaps in affordability and quality, delivering a sustainable and impactful solution for the Jatinangor market.
Local Wisdom As The Foundation For Community-Based Tourism Development In Samiran, Boyolali Cahyani Ermawati, Kris; JOI Ihalauw, John; Damiasih, Damiasih; Anggraini, Fera Dhian
Asian Journal of Social and Humanities Vol. 4 No. 2 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/daarmm03

Abstract

This research aims to formulate a community-based tourism development model with the foundation of local wisdom in Samiran, Boyolali, Indonesia by emphasizing the strategic role of local cultural values, traditional rituals, and social practices as the main asset in creating a sustainable tourism model that preserves the environment, cultural heritage, and strengthens community welfare. This research provides practical benefits for local stakeholders, especially in empowering communities to be actively involved in tourism planning, management, and promotion. The research method used is qualitative through participatory observation, in-depth interviews, documentation, and targeted group discussions (FGD) with community leaders, tourism actors, and tourists. Data is analyzed through the stages of data reduction, triangulation, and interpretation to ensure the validity and depth of the analysis. The results of the study show that Samiran Village has a wealth of local wisdom such as the traditions of Mountain Alms, Sadranan, Temu Tirta, and Turonggo Seto which if integrated strategically can become a unique tourist attraction. However, there are still a number of challenges such as limited infrastructure, low digital literacy, and lack of professionalism in tourism management by local communities. The implications of this study confirm that local wisdom can be the foundation for the development of a competitive and sustainable rural tourism model. In practical terms, this model can be a reference for policymakers, tourism managers, and local communities in designing tourism development strategies that increase economic benefits, preserve cultural identity, and ensure environmental sustainability.