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All Journal J-MAS (Jurnal Manajemen dan Sains) Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Desmirasari, Resa
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Brand Image, Electronic Word of Mouth, and Product Quality on Consumer Purchasing Decisions For Marina Products in Batam City Desmirasari, Resa; Hikmah, Hikmah
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1594

Abstract

The objective of this study is to ascertain the impact of brand image, electronic word of mouth, and product quality on consumer purchase decisions. The study was carried out in Batam City in 2023 and using a quantitative research design. The population consisted of 204 individuals, and a random sample technique was utilised for participant selection. Data was collected via a questionnaire and analysed using multiple linear regression analysis. The research findings indicate that brand image has a substantial and favourable impact on purchasing decisions, as evidenced by a significant p-value of 0.000 <0.05. Additionally, electronic word-of-mouth (EWOM) also has a significant positive influence on purchasing decisions, supported by a p-value of 0.009 <0.05. Furthermore, product quality is found to have a significant positive effect on purchasing decisions, with p-value 0,000< 0,05. The research findings indicate that brand image, electronic word-of-mouth (eWOM), and product quality have a significant impact on purchase decisions. The statistical analysis shows a significant relationship with a p-value of 0.000, which is less than the threshold of 0.05. Additionally, the computed F-value of 208.863 is greater than the critical value of 2.65 (based on the F table). The Adjusted R Square value of 75.8% demonstrates the impact of brand image, eWOM, and product quality on purchase decisions. The remaining 24.2% is attributable to other variables in this study.
Pentingnya Bahasa Indonesia Di Perguruan Tinggi Desmirasari, Resa; Oktavia, Yunisa
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 2 No. 1 (2022): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.846 KB) | DOI: 10.58218/alinea.v2i1.172

Abstract

Tulisan ini dibuat untuk memberikan informasi mengenai pentingnya pembelajaran bahasa indonesia di perguruan tinggi. Bahasa Indonesia merupakan bahasa nasional yang harus dilestarikan dan diperhatikan setiap kaidahnya. Penggunaan bahasa Indonesia masih banyak mengalami ketidaktepatan karena kurang sadarnya kita mengenai pentingnya memperhatikan kaidah, ejaan, dan ketepatan dalam penulisan maupun pengucapan bahasa indonesia. Pemakaian bahasa Indonesia yang tepat gencar di perkenalkan sejak sekolah dasar hingga ke perguruan tinggi. Dengan diperkenalkan penggunaan bahasa yang baik diharapkan menumbuhkan rasa cinta terhadap bangsa Indonesia serta menjadi tanggung jawab bersama untuk menerapkannya didalam kehidupan sehari-hari salah satunya dilingkungan akademisi dan pendidikan.
Co-Authors Hikmah Hikmah Oktavia, Yunisa