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All Journal Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Jurnal Bisnis Hospitaliti INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS West Science Business and Management Science Information System and Technology
Saleh, Muhammad Surya
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Thirst Saleh, Muhammad Surya; Agustiani, Fitri; Pradini, Gagih; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 2 (2023): May 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i2.312

Abstract

Drinks are an indispensable part of human daily life. Various types of drinks are present to meet various needs and tastes. One of Jakarta's most popular beverage brands today is HAUS, which offers various variants of refreshing drinks. Culinary tourism is one of the tourism concepts that are developing throughout the world. Culinary is also one of the supporting elements that are very important in the success of tourism in a destination. Culinary, especially local culinary, is even able to describe the entire culture of the people in an area. Likewise, in Indonesia's Special Economic Zone (SEZ), the development of local culinary is an opportunity to encourage the development of this region. Drinks are an indispensable part of human daily life. Various types of drinks are present to meet various needs and tastes. One of Jakarta's most popular beverage brands today is HAUS, which offers various variants of refreshing drinks. The purpose of this journal is to understand more deeply the HAUS brand beverage, how to market its integrity, marketing mix or 4P, and STP (Segment, Target, Positioning). Not only that, we also analyzed the SWOT of Albert Humphrey on the HAUS beverage brand.
Product Diversification and Strategy Implementation Public Relations in Setu Babakan Pradini, Gagih; Awaloedin, Dipa Teruna; Saleh, Muhammad Surya; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.366

Abstract

Tourism faces the challenge of innovation and diversification to attract a varied audience. This study focuses on the role of Public Relations (PR) in promoting product diversification, particularly in cultural, culinary, and interactive experiences. Setu Babakan, a cultural destination in Jakarta, serves as the case study. The research utilizes qualitative methods, emphasizing observation and interviews, to explore the diversification potential and implementation of PR strategies. The study applies SWOT analysis for comprehensive strategic planning, addressing internal strengths and weaknesses, along with external opportunities and threats.
Evaluasi Berkelanjutan Ekowisata Pesisir di Padepokan Ciliwung Condet Pradini, Gagih; Kusumaningrum, Anisa Putri; Saleh, Muhammad Surya; Ardani, Putri Aulia; Gunadi, I Made Adhi
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 20 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10037108

Abstract

Tourism development occurs as part of the growing community's economic growth and is a planned and structured activity. Directions, policies, strategies, and programs for tourism development must be in line with and synergistic with the direction of national tourism development policies so as not to deviate from the goals of tourism development. Tourism development must follow the principles of sustainability, which combine ecological, social, and economic sustainability. This strategic approach to sustainable tourism is recommended for small-scale local management and benefits the whole community. As well as benefiting local communities, ecotourism has a direct contribution to conservation efforts. Starting from the planning, implementation, monitoring and evaluation stages, integrated management is needed that can integrate the interests of all stakeholders.
Product Diversification and Implementation of Public Relations Strategy at Setu Babakan Kusumaningrum, Anisa Putri; Waluyo, Tri; Pradini, Gagih; Saleh, Muhammad Surya; Lantana, Dhieka Avrilia
International Journal of Education, Information Technology, and Others Vol 8 No 1 (2025): International Journal of Education, information technology   and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses product diversification and the implementation of Public Relations (PR) strategies in the Betawi Setu Babakan Cultural Village, as one of the cultural tourism destinations in Jakarta. By utilizing SWOT analysis, this study explores the potential for product diversification in various zones, such as Zone A and Embryo which highlights Betawi culture through museums and traditional houses, as well as Zone B which offers typical culinary and children's play rides. The PR strategy implemented includes the use of social media for promotion, collaboration with various parties, and market research to understand visitor preferences. The results of the study show that product diversification and effective PR strategies can increase the competitiveness and sustainability of tourist destinations. However, challenges such as competition from other destinations and the impact of negative reviews on social media need to be addressed. In conclusion, by taking advantage of internal advantages and existing opportunities, Setu Babakan can strengthen its image as an attractive and sustainable cultural tourism destination.
Identification of Information Technology Potential as an Attraction of Betawi Museum, Setu Babakan Mularsari, Ardi; Nugraha, Rizki Nurul; Saleh, Muhammad Surya
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.636

Abstract

In the current era of information technology development, it cannot be ignored that this innovation has changed people's lifestyle to become modern. The utilization of information technology also helps make it easier to work smoothly in various industries, one of which is the tourism industry. The purpose of this study is to identify the types of information technology applied by Museum Betawi to increase their attractiveness, analyze the sustainability strategies carried outby Museum Betawi in the application of information technology, and provide recommendations for Museum Betawi to improve the effectiveness of strategies and the use of information technology to strengthen as one of the destinations of interest to tourists. The research method used was qualitative, namely direct observation and interviews with the Betawi Museum manager. The analysis technique used is descriptive qualitative. The results of our research, Museum Betawi located in Zone A Setu Babakan is one of the tourist destinations that utilizes information technology as a tourist attraction. The museum applies 3 (three) information technologies, namely digital platforms consisting of websites, Google Forms, and social media; two-dimensional technology, namely QR Codes; andelectronic devices, namely Projectors and Touchscreen TVs called interactive projection rides. The potential of the application of information technology can provide an interactive experience for tourists, assist in the management of tourist destination resources, and as a destination promotion. Museum Betawi's current sustainability strategy is to focus on maintaining existing information technology. The challenges of Museum Betawi in the application of information technology are information inaccuracies, damage to technological devices and promotional strategies.
Characteristics of Tourists Visiting Setu Babakan Awaloedin, Dipa; Achyarsyah, Padri; Nugraha, Rizki Nurul; Saleh, Muhammad Surya
West Science Information System and Technology Vol. 2 No. 01 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i01.849

Abstract

The research with the title "Characteristics of Tourists Visiting Setu Babakan" was chosen to understand more deeply the characteristics of tourists visiting a tourist destination. The success and sustainability of a destination is highly dependent on a deep understanding of geography, demography, psychography and tourist behavior. The research location is Setu Babakan, Srengseng Sawah, Jagakarsa, South Jakarta. The urgency of this research is to improve the tourist experience and optimize the utilization of Setu Babakan's resources. By analyzing tourist characteristics, Setu Babakan can plan development strategies more effectively and can increase the number of visits. The data collection method is by distributing questionnaires to 100 respondents who have been determined by the slovin formula, interviews with informants who are purposely selected, and literature from previous studies. This type of research data is quantitative and the approach used is descriptive quantitative. The results showed that most Setu Babakan tourists came from within the city, dominated by Gen Z and Millennial age groups with preferences for cultural tourism activities. Setu Babakan tourists are relatively middle economic level, intend to visit again, and are willing to recommend this destination to friends and family. Setu Babakan needs to improve facilities in accordance with tourist expectations.
PENERAPAN GREEN PRACTICE DALAM MENDUKUNG PARIWISATA BERKELANJUTAN DI CASA AMAROOSSA LOUNGE JAKARTA: Pariwisata Berkelanjutan Saleh, Muhammad Surya; Parantika, Asep
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2217

Abstract

This study focuses on the implementation of green practices in Casa Amaroossa Lounge Jakarta as a step to support sustainable tourism in urban areas, and analyzes the application of POAC (Planning, Organizing, Actuating, and Controlling) managerial approaches to manage and improve the effectiveness of implementing green practices in hotel environments. This study uses a qualitative method with the aim of understanding the application of green practices in Casa Amaroossa Lounge Jakarta through observations, interviews, and supporting documentation. Data analysis was conducted using Miles and Huberman's interactive model with a POAC managerial approach to evaluate the effectiveness of planning, organizing, implementing, and monitoring in the implementation of sustainable practices in the hotel environment. The results of the study show that the implementation of green practices is carried out through energy and water efficiency, the use of environmentally friendly materials, grouped waste management, the provision of food based on local and organic ingredients, and donation activities that support the welfare of the surrounding community. With POAC management, this activity is carried out systematically and in a directed manner. Green practices are very important to be applied to urban hotels, because they play a role in reducing the negative impact of operational activities on the environment, improving the positive image of hotels, and supporting sustainable tourism in urban areas that have quite high environmental pressure
Co-Authors Agustiani, Fitri Andini, Davi Ayu Ardani, Putri Aulia Awaloedin, Dipa Awaloedin, Dipa Teruna Dhieka Avrilia Lantana Gunadi, I Made Adhi Kusumaningrum, Anisa Putri Mularsari, Ardi Nugraha, Rizki Nurul Padri Achyarsyah Parantika, Asep Pradini, Gagih Tri Waluyo