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Leadership in Muhammadiyah: A Case Study of the Muhammadiyah Organisation in Kudus Regency Saputra, Viant Anggi; Mas'ud, Fuad
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.646

Muhammadiyah, the world's largest Islamic organisation, grows by preaching amar ma'ruf nahi mungkar and non-profit Islamic leadership programmes that empower communities. Islamic leadership differs from western leadership, which is frequently the mecca of organisations. The Kudus branch of Muhammadiyah has grown rapidly, as shown by its charities in different community areas. Methods of research The qualitative case study method collects data through interviews, observation, and documentation across time. The strategy was used to focus and deepen study on Muhammadiyah leadership in Kudus organisations. Results of research Muhammadiyah leaders understand leadership well. The success of Muhammadiyah's collective-collegial leadership in the Kudus region is attributed to its persistence in applying seven Islamic leadership principles: justice, amar ma'ruf nahi munkar, ihsan, wisdom, humility, service to the people, visionary, and deliberation.

STRATEGI PEMASARAN CINA: MENGGABUNGKAN BUDAYA DAN TEKNOLOGI UNTUK MEMENANGKAN PASAR GLOBAL Saputra, Viant Anggi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2904

Abstract: This study examines the marketing strategies of Chinese cultural and technological products in the global market, focusing on the challenges and opportunities faced by Chinese companies. The general issue raised is how China can leverage its cultural heritage and technological innovation to enhance the competitiveness of its products in the international market, amidst the negative stigma related to human rights violations and concerns about national security. The purpose of this study is to explore and analyze the marketing strategies implemented by Chinese companies, as well as to understand international consumers’ perceptions of Chinese cultural and technological products. The research method used is a qualitative approach, with data collection techniques through case studies of companies that have successfully marketed their products, as well as document analysis related to industry reports and government policies. The results of the study show that Chinese companies that are successful in marketing their cultural and technological products have adopted strategies that integrate local cultural elements with innovation in marketing. In addition, the role of the government in supporting product marketing has also proven significant in enhancing the competitiveness of Chinese products in the global market. This study provides comprehensive insights into how China can overcome challenges and exploit opportunities in marketing cultural and technological products internationally. Keyword: marketing, cultural products, marketing strategies, innovation, global markets.. Abstrak: Penelitian ini membahas strategi pemasaran produk budaya dan teknologi Cina di pasar global, dengan fokus pada tantangan dan peluang yang dihadapi oleh perusahaan-perusahaan Cina. Permasalahan umum yang diangkat adalah bagaimana Cina dapat memanfaatkan warisan budaya dan inovasi teknologi untuk meningkatkan daya saing produk mereka di pasar internasional, di tengah stigma negatif terkait pelanggaran hak asasi manusia dan kekhawatiran mengenai keamanan nasional. Tujuan penelitian ini adalah untuk mengeksplorasi dan menganalisis strategi pemasaran yang diterapkan oleh perusahaan-perusahaan Cina, serta memahami persepsi konsumen internasional terhadap produk budaya dan teknologi Cina. Metode penelitian yang digunakan adalah pendekatan kualitatif, dengan teknik pengumpulan data melalui studi kasus terhadap perusahaan-perusahaan yang berhasil memasarkan produk mereka, serta analisis dokumen terkait laporan industri dan kebijakan pemerintah. Hasil penelitian menunjukkan bahwa perusahaan-perusahaan Cina yang sukses dalam pemasaran produk budaya dan teknologi mereka telah mengadopsi strategi yang mengintegrasikan elemen budaya lokal dengan inovasi dalam pemasaran. Selain itu, peran pemerintah dalam mendukung pemasaran produk juga terbukti signifikan dalam meningkatkan daya saing produk Cina di pasar global. Penelitian ini memberikan wawasan yang komprehensif tentang bagaimana Cina dapat mengatasi tantangan dan memanfaatkan peluang dalam pemasaran produk budaya dan teknologi di tingkat internasional. Kata kunci: pemasaran, produk budaya, strategi pemasaran, inovasi, pasar global.

Increasing Value and Protecting Business: Socialization of the Importance of Brands and Copyrights for Rice Traders in Kulon Progo Regency Saputra, Viant Anggi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6478

This 2-day intensive community service program aims to improve the practical understanding of rice traders in Kulonprogo Regency about the importance of registered trademarks and copyrights in facing the challenges of rice counterfeiting, unfair competition, and legal vulnerabilities. Through participatory training methods (brand registration simulation, analysis of packaging copyright infringement cases, and focused discussions), 25-30 participants were invited to understand the strategic benefits of IPR: business protection, product differentiation, increased sales value, and prevention of legal risks. The results showed that 85% of participants experienced a significant increase in awareness, were able to identify the benefits of registered trademarks (such as quality assurance and the basis for lawsuits) and the risks of copyright infringement. As many as 60% of participants committed to taking concrete actions (brand registration consultation with DISPERDAG, review of packaging design). This program succeeded in laying the foundation for mindset transformation by providing practical guidance, booklets, and access to further assistance from DJKI/DISPERDAG, although ongoing support is needed to realize participants' commitments.

The Effect of Gamification on Purchase Decisions: Mediation of Customer Experience and Customer Brand Engagement Nuranti, Barida Rakhma; Ansori, Ayu Diana; Saputra, Viant Anggi; Putra, Reska Anggara; Nugroho, Andhika Adhi; Widiyanti, Listya Shafa; Lestari, Wiwit
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.657

This study aims to analyze the effect of gamification on purchase decisions, mediated by customer experience and customer brand engagement, among users of the "Indomaret Saku" platform in Yogyakarta. This research adopts a quantitative approach with primary data collected through a comprehensive questionnaire using a 5-point Likert scale. The population comprises users of the Indomaret Saku application in Yogyakarta, with a final sample of 166 respondents selected through purposive sampling techniques based on specific criteria including age range, application usage frequency, and geographical location. Data analysis was performed using the Partial Least Squares (PLS) method with SmartPLS 3.0 software, enabling rigorous testing of the proposed structural model. The results demonstrate that gamification exerts a positive and significant effect on both customer experience and customer brand engagement. Furthermore, the analysis confirms that customer experience and customer brand engagement significantly mediate the relationship between gamification and purchase decisions, highlighting the complex psychological mechanisms through which game elements influence consumer behavior in digital platforms.

The Effect of Gamification on Purchase Decisions: Mediation of Customer Experience and Customer Brand Engagement Nuranti, Barida Rakhma; Ansori, Ayu Diana; Saputra, Viant Anggi; Putra, Reska Anggara; Nugroho, Andhika Adhi; Widiyanti, Listya Shafa; Lestari, Wiwit
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.657

This study aims to analyze the effect of gamification on purchase decisions, mediated by customer experience and customer brand engagement, among users of the "Indomaret Saku" platform in Yogyakarta. This research adopts a quantitative approach with primary data collected through a comprehensive questionnaire using a 5-point Likert scale. The population comprises users of the Indomaret Saku application in Yogyakarta, with a final sample of 166 respondents selected through purposive sampling techniques based on specific criteria including age range, application usage frequency, and geographical location. Data analysis was performed using the Partial Least Squares (PLS) method with SmartPLS 3.0 software, enabling rigorous testing of the proposed structural model. The results demonstrate that gamification exerts a positive and significant effect on both customer experience and customer brand engagement. Furthermore, the analysis confirms that customer experience and customer brand engagement significantly mediate the relationship between gamification and purchase decisions, highlighting the complex psychological mechanisms through which game elements influence consumer behavior in digital platforms.

HALAL INDUSTRY AND CERTIFICATION IN DISGUISE: Is It Faith Implementation or Economic Ploy in Indonesia’s Legal Framework? Rahmatullah, Rahmatullah; Haryono, Slamet; Ardi, Muh Zaitun; Syaefullah, Syaefullah; Saputra, Viant Anggi
Jurisdictie: Jurnal Hukum dan Syariah Vol 16, No 2 (2025): Jurisdictie
Publisher : Fakultas Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/j.v16i2.33812

The halal industry in Indonesia has experienced rapid growth, but the implementation of halal certification still encounters issues. The main challenges include misuse of the halal logo, limited enforcement of the Law No. 33 of 2014 concerning Halal Product Guarantee and its regulatory mechanisms, and inadequate consumer protection at both the national and international levels. This situation has sparked debate over whether micro-enterprises seek halal certification for religious reasons or primarily in response to market pressures, raising broader concerns about the decline of spiritual values in contemporary halal practices. This study uses a critical qualitative method with an interdisciplinary approach, combining insights from Islamic economics, Islamic studies, and the sociology of religion, while the maqāṣid al-syarī‘ah framework and Islamic economic law serve as the theoretical basis. Findings indicate that halal certification serves both religious and economic purposes, with the two dimensions reinforcing each other. While Halal certification represents moral responsibility and a value of worship, it is also embedded in a global production and distribution system governed by legal frameworks and market logic. The study concludes that the most significant challenge lies in the trade-off between spiritual orientation and economic interests, which can be addressed through more effective Halal certification management. Furthermore, this study argues that strengthening the enforcement of Law No. 33 of 2014 and adopting the proposed Participatory Halal Governance theory can inform halal governance policy reform, improve consumer protection, provide legal certainty, and strengthen Indonesia's competitiveness in the global halal economy. Industri halal di Indonesia telah mengalami pertumbuhan yang pesat, namun implementasi sertifikasi Halal masih menghadapi berbagai masalah. Tantangan utama meliputi penyalahgunaan logo Halal, penegakan hukum yang terbatas terhadap Undang-Undang No. 33 Tahun 2014 Tentang Jaminan Produk Halal dan mekanisme regulasinya, serta perlindungan konsumen yang tidak memadai baik di tingkat nasional maupun internasional. Situasi ini memicu perdebatan tentang apakah usaha mikro mencari sertifikasi Halal berdasarkan keyakinan agama atau terutama sebagai respons terhadap tekanan pasar, yang menimbulkan kekhawatiran lebih luas tentang penurunan nilai-nilai spiritual dalam praktik halal kontemporer. Studi ini menggunakan metode kualitatif kritis dengan pendekatan interdisipliner, menggabungkan wawasan dari ekonomi Islam, studi Islam, dan sosiologi agama. Kerangka maqāṣid al-syarī‘ah dan hukum ekonomi Islam menjadi dasar teoretis. Temuan menunjukkan bahwa sertifikasi Halal berfungsi sebagai alat keagamaan dan ekonomi, dengan kedua dimensi saling memperkuat. Sertifikasi Halal mewakili tanggung jawab moral dan unsur ibadah, tapi juga tertanam dalam sistem produksi dan distribusi global yang diatur oleh kerangka hukum dan logika pasar. Studi ini menyimpulkan bahwa tantangan terbesar terletak pada menyeimbangkan orientasi spiritual dan kepentingan ekonomi melalui tata kelola sertifikasi Halal yang lebih efektif. Selain itu, studi ini berargumen bahwa memperkuat penegakan Undang-Undang No. 33 Tahun 2014 dan mengadopsi Teori Tata Kelola Halal Partisipatif yang kelola Sertifikasi Halal, meningkatkan perlindungan konsumen, memberikan kepastian hukum, dan memperkuat daya saing Indonesia dalam ekonomi halal global.

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